Riso

Riso Declares Graph Expo 2010 a Breakthrough Production-Color Inkjet Event

<p>Danvers, MA – October 18, 2010 – RISO, Inc., a leader in digital full-color inkjet printing technology, announced today that Graph Expo 2010 was an exceptional success in terms of sales, inkjet product-line interest, awards, and non-profit industry leadership.</p> <p>“Inkjet is hot. As the only manufacturer of high-speed full-color cut-sheet inkjet printing systems, we saw an incredible level of interest in our ComColor® product line at Graph Expo,” said Todd Deluca, President and COO of RISO Inc. “In addition to a wide array of over twenty-five print applications, RISO drew interest from commercial printers, service bureaus, direct mail shops, and quick printers with the Transpromo+MICR customer loyalty statement and high-speed variable data envelope printing solutions we featured.” RISO also presented the results of an independent INTERQUEST direct mail study that declared equivalent response rates for matte inkjet and glossy toner-based postcards at the Xplor Document University forum, and received independent encore recognition for its innovative full-color production inkjet product line.</p> <p>The RISO ComColor® 9050 was one of only four products to receive an encore “Worth a Look” award for full-color production printing as a follow-up to the Must See ’em awards at Print ‘09. The Must See ’em recognition program, part of the Executive Outlook® Conference, highlights Graph Expo’s most unique, innovative and compelling products and services. The Must See ’em awards are presented to products and technologies that exemplify compelling innovation in the graphic communications industry.</p>

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One2One Communications

Capture1 Specializing in the delivery of high-quality billing statements, One2One Communications is always looking for ways to offer their customers the best value in high volume printing. With an open rate of 95%, transactional documents were the perfect vehicle on which One2One Communications could add value with TransPromotional advertising, branding, and communications.

Though the use of TransPromotional strategies to enhance advertising and branding is not new, transactional documents are often printed in black and white. With an increased effectiveness of 80%, the use of color is certainly desirable, but for many companies, such as One2One Communications, it had previously been cost-prohibitive.

New, high speed inkjet technologies found in the full-color RISO ComColor® series allow full-color printing Snapshot of Success “As soon as we could provide color we were able to start offering customers the chance to create a new advertising vehicle, via the billing statement, which hadn’t been available to them before.”

Tom Mason, Vice President of Business Development One2One Communications RISO, Inc. 300 Rosewood Drive, Danvers, MA 01923 800-876-RISO (ref. 503) 2010 RISO, Inc. http://us.riso.com at a fraction of the cost of conventional printing methods. To illustrate the benefits, an independent study showed that 90% of marketing managers prefer to receive color direct mail. Additionally, the study showed that a run of 5,000 postcard mailers printed in full color could be produced through inkjet technology at less than 40% of the cost of a toner-based printing system.

When considering the options to switch to color for high-volume printing, Tom Mason, vice president for business development, found similar results. He commented that inkjet technologies held several advantages over costly toner-based systems. “Generally, inkjet technology can be maintained at a lower cost and the inkjet consumables are much less expensive.”

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