<p><i>By <a href="http://www.buyerslab.com/news/viewarticle.asp?article=68984">George Mikolay</a>, Senior Product Editor, A3/Copier MFPs, September 1, 2010</i></p> <p>When one of our subscribers asked us about how cost per page has changed over the last five years, we decided to do a little digging of our own regarding trends not only in per-page costs, but monthly volumes as well. Here’s what we found out. </p> <p>“Since the recession began, the industry has seen declining volumes in each segment of product over the last few years,” said Thomas Walter, director of aftermarket sales for Toshiba’s Marketing and Operations. Indeed, he observed, it seems the historic volume pattern of a successor model always printing a little more than its predecessor model has now been completely inverted. </p> <p>According to Larry Hunt of Larry Hunt Publications, which conducts a wide range of user surveys on document imaging issues, volume on monochrome models in the 85- to 125-ppm speed range is currently about 168,000 impressions a month, down from an average of 250,000 impressions four to five years ago. While the average monthly volume produced on color models in the 30- to 70-ppm speed range experienced significant growth, now averaging about 38,000 impressions, compared with about 8,000 impressions six to seven years ago, this volume has flattened out in the last year or two. An overall decline in usage and total volume per month since the recession began was confirmed by a number of the independent dealers we spoke with as well.</p> <p>So what’s to blame for the volume decline? One of the key contributors to the decline is the unemployment rate, said Toshiba’s Walter. As employment grows, volumes will too. But with current unemployment levels hovering around 10 percent, and flat hiring projected for the undetermined future, copier vendors and dealers shouldn’t be holding their breath. Adding to the concerns is that the recession hit right when people began migrating to color. Companies are turning color off; people are printing less in general. So it’s not realistic to expect volumes to return to their pre-recession 2007 levels. “We’re not going to sit back and hope volumes come back to 2007 levels,” said Walter. “But if we get 90 percent of 2007 volumes back, we’d consider that a success.”</p>