<p>With today’s color multifunction systems, creating in-house marketing materials is not only easy, but it is also a great cost-cutting tactic. By adding color to your marketing materials, you can boost marketing efforts without tightening your budget.</p> <p>When you use a print shop, you are usually required to run high volumes of <a href="http://www.officeproductnews.net/files/iStock_000004141883Small.jpg"><img style="border-right-width: 0px; margin: 10px 0px 10px 10px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px" title="multi-coloured books" border="0" alt="multi-coloured books" align="right" src="http://www.officeproductnews.net/files/iStock_000004141883Small_thumb.jpg" width="79" height="116" /></a> marketing materials. This means you use valuable office space to store extra runs of flyers and brochures. By utilizing your multifunction systems, you will have the ability to print on demand for the exact volume necessary.</p> <p>Bulk marketing materials also have to be quite generic to ensure maximum use opportunity. In-house marketing materials can be customized with specific information relevant to the recipient.</p>