IRVINE, Calif., March 7, 2008 - Samsung Electronics America, Inc., a subsidiary of Samsung Electronics Corporation, the world's second largest manufacturer of laser printer engines, today introduced new components of their PrintCentives channel program at CMP XChange Solution Providers event in Los Angeles. The program is designed to help authorized partners grow revenue, with customized offerings to meet specific business needs and increase profitability through access to Samsung's programs and family of printing systems and solutions.Samsung's enhanced PrintCentives channel program incorporates five components: Awareness, Growth, Profitability, Loyalty and Activation. Qualified partners will receive access to additional compensation through incentives, marketing funds, and access to Samsung's customizable solution tools. The new program enables channel partners to better address customer needs with tailored solutions to solve unique business challenges.
"Samsung continues to show commitment to our various partnerships by evolving our channel program which provides tools that adapt to their business models," said Jay Shears, director of office automation, Samsung Electronics America, Inc. "We have listened to our channel partners and with our newly enhanced PrintCentives program; our partners are given additional incentives, support, to activate their Samsung printing opportunity and grow their profitability with Samsung printing systems.