LAKE SUCCESS, N.Y., April 22, 2008 – Canon U.S.A, Inc., a leader in digital imaging, and the American Park Network today announced The Canon Forest Program, a nationwide promotional campaign. Beginning in May and running through August, for every 10 new and existing Canon Generation Green products registered, Canon will plant a tree and offer consumers the opportunity to take part in several volunteer programs that will help to revitalize urban parks, gardens and public lands1.
"Canon's commitment to the environment and helping to make it more sustainable is an inherent part of our corporate philosophy and product offerings," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "Through the Canon Forest Program, we want our customers to feel a connection with their Canon Generation Green products, knowing their purchases will contribute to planting trees and revitalization programs, which will help offset our collective carbon footprint."