Ramsey, N.J. and Pembroke, Mass. - March 4, 2008 - Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leading provider of advanced imaging and networking technologies for the desktop to the print shop, today announced that seven of its bizhub PROTM C6500 production print systems have been successfully implemented at The Ready Group, an interactive direct marketing firm located in Pembroke, MA, which is driving remarkable customer response rates with the help of Konica Minolta's leading-edge digital printing technology.
Since The Ready Group installed its first bizhub PRO C6500 in February 2007, it has seen productivity and volume of its direct marketing productivity increase to the point where they are now running seven of the bizhub PRO C6500 systems full time, printing more than 100,000 pieces of mail during an 8-hour shift. Working with their strategic partner AmeriMail Corporation, The Ready Group has expanded its digital printing usage from one machine to sevenmachines in only 12 months. Having previously relied upon HP printers, production was extremely limited. Recently though, by leveraging the award-winning bizhub PRO C6500 systems on a recent 12,000-piece mailing, which included a personalized-URL (p-URL) for New England's #1 Lexus Dealer, The Ready Group and their client were able to track 133 site visitors based on recipients' visits to their personalized web landing pages. Of those visitors, 72 respondents completed surveys regarding their potential trade-in, their purchase or lease interest, etc. and as a result of the dialogue between customer and dealer, over 50 vehicles were sold over a 4 day period. Perhaps most impressive, the return on investment (ROI) within only 10 days was 1,000 percent based on the dealer's total investment for the campaign. The variable data capability was instrumental in capturing the attention of the mail recipients and enticing them to interact with the dealer rather than reading the message and then discarding the piece.