By Marlene Orr, Senior Analyst, Printers/A4 MFP, December 11, 2012
Not too long ago, both Kodak and Lexmark made public their plans to leave the inkjet market; HP went the other direction in late October, announcing its PageWide inkjet technology, which promises to bring the best of laser and ink to business users. HP claims the new Officejet Pro X series printers and MFPs (scheduled for Spring 2013 availability) will deliver speeds of up to 70 ppm (in General Office mode; up to 42 ppm in Professional mode) at about half the cost per page for supplies of competitive color lasers. Can HP deliver on these promises and how will these products fit into business environments? Though the products won’t be on the market for months, BLI saw the products in action at a recent analyst event and has taken a closer look at the technology and what it could mean to the office printing market.
PageWide Array: What it is and What it Does…
PageWide technology is a series of staggered, overlapping dies (groups of ink nozzles) that, as the name implies, span the width of the page. Rather than travelling back and forth on a carriage to deliver ink dots across the page as with traditional inkjet printers, the new HP printhead is stationary; the page moves under it during the imaging process. The most obvious advantage of having a stationary printhead is, of course, speed (case in point: one of the fastest desktop inkjets available, the Epson B-510DN, advertises a draft speed of 37 ppm, though BLI found actual tested speeds in default mode to be much slower). Another key advantage, according to HP, is quality, as it eliminates the banding that occurs from the back-and-forth motion, especially at higher speeds.