HP Marketing Success eBook Chapter 2

HP has released a new eBook for assisting companies with marketing. They are releasing a chapter per month and Chapter 2 has recently been released. You might find it interesting.

HP Marketing Success

From the HP landing page:

Dealers Share Their Thoughts on Challenging Economy

from Buyers Lab.

April 8, 2008 - BLI recently gave executives at four manufacturers the opportunity to comment about the current economic conditions in the United States. There were slightly different responses to a few of the questions posed to them, but they all agreed that the lynchpin to their companies’ strategies is keeping customers satisfied and that managed print services (MPS) will grow to be even more vital. As a follow up to that article BLI spoke with representatives from five dealers, and although they had similar thoughts about customers and MPS, some of their answers ran contrary to what the executives said a month ago. Here’s what BLI discovered…

Have You Been Affected?

The debate over whether or not the United States is in a “recession” rages on, with every expert and talking head on television or radio offering up his or her opinion. By and large, the dealers feel that the economy is constrained, but that their companies are nevertheless increasing their profitability.

HP Acquires E-discovery Software Firm

By Chris Preimesberger

Hewlett-Packard announced March 31 that it will acquire privately held enterprise content management software maker Tower Software in a cash transaction.

The deal will give HP all the outstanding shares of the company in exchange for $3.39 (Aus.) per share. No other financial details were made available.

Tower, based in Canberra, Australia, but fielding about 240 employees around the world, was established in 1985 as a records management company dealing mostly with government offices and agencies, CEO Martin Harwood told eWEEK.

Toshiba Delivers the Difference at Dealer Meeting

from Buyers Lab.

March 31, 2008 - With palm trees and golf courses serving as a picturesque backdrop, The Four Seasons Resort Aviara in Carlsbad, CA hosted the Toshiba 2008 National Dealer Meeting. The warm weather in the southern part of the state complemented the company’s sunny outlook, as detailed by a number of executives. Over three days, representatives from just under 200 authorized dealers and wholly owned subsidiaries learned how Toshiba will “Deliver the Difference” throughout the next year and beyond.

One way was through several major announcements regarding hardware and solutions that will launch in 2008. At the top of the list is the e-STUDIO6530c series, which comprises three Toshiba-manufactured high-end business color models—a groundbreaker for the company in a part of the market it has always sold OEM equipment. Toshiba’s first-generation e-BRIDGE Open Platform was also highlighted.

Three Steps to the Paperless Office

by Dan Costa

1. Think Before You Ink. The change has to start here. We all have to change how we look at paper. Before you print out anything, ask yourself if it is absolutely necessary. If you have a digital copy of that e-mail, why do you need a printed version? The green blog TreeHugger.com tried to build an eco-meme by asking people to add this line to their e-mail signatures: "Eco-Tip: Printing e-mails is usually a waste." treeSure, it is a little preachy, but sometimes we need preachers to show us the way. I have complained in the past that people send too much e-mail, but printing them out is downright sinful. 

2. Preview Your Documents. The average employee prints six totally useless pages per day. All you have to do is walk over to the network printer in your office to see examples of them. I did just that and found a tray filled with blank pages, misplaced spreadsheet fields, and random HTML fields from printed Web pages. The average employee prints 1,410 of these wasted pages per year. And this problem is easy to fix: Just preview it first. The easiest way to do this is to use the print preview feature in whatever software you are using to print.

GreenPrint is a software package that automates the process. You can download a free version of GreenPrint from www.printgreener.com; an ad-free version is available for $35. GreenPrint Technologies claims that the average user of the package will save about $90 a year in paper and ink costs. This is a great feature that should become the default in both personal and office printers. Can you imagine the savings if this is rolled out across an enterprise or small business? That is money-saving Green IT.

Security for your documents

Data security and device security are two different things… sometimes we treat them as the same thing.

When looking at document management… or any other content management for that matter, there are a few ways that we can keep our data secure.

For example. In a paper-based environment you might put your documents in a filing cabinet or on a shelf.


Your security is only as strong as the location you put them in. If you get too many documents to house, you might rent space at another facility and have them store the documents for you.

If the documents are at your location, your building security keeps them safe. If they are off site, how do you know they are safe? How can you trust that your vendor will keep them as secure as you hope?

Xerox Calculates Your Green

By Daniel Dern

Xerox claims its environmental impact calculator measures the money your wasting and carbon footprint your making.

From old printers that are always on but in use only a few minutes a day to unnecessary print jobs, a fleet of printers, copiers and multifunction printers are probably more wasteful of energy than the server farm everyone wants to turn green.

Xerox customers are getting some idea of just how wasteful print is using Sustainability Calculator software, announced by the company March 25, which identifies and attempts to quantify wasted printer assets and processes. It works on Xerox and competitive products.

Management may not understand IT Security

“Most C-level executives still view security as an operational issue, not a strategic issue, according to ‘Navigating Risk: The Business Case for Security.’”

I found an interesting article on this. IT security is far more important an issue than just an operational issue. 

Take a look at this article from Dark Reading on IT Security and Management.

Are you scanning your electronic documents?

I know of a lot of people that have a need to create a document as an image. They first print the document then put the document into their scanner so they have an image. I don’t get it.

There are plenty of tools that can be used to create an image of your documents. You could use Adobe Acrobat, eCopy Desktop and a myriad of other tools. scanning2 You could even use the Microsoft Document Image Writer that comes free with your computer. All you have to do is go to file and select print. Select the Microsoft Document Image Writer as your printer and then choose to save the file as an image that can be converted into a tiff image.

Depending on what you are trying to accomplish, one choice may be better than another. If you need help, let us know what you want to accomplish and we can give you a solution. You may already have all the technology you need to get it done and all we'll have to do is teach you how to do it.

Electronic Data Discovery

If you are smart, you’ll prepare for the event that you might need to be ready for electronic data discovery.

I read an interesting post at Computer World. Robin Harris wrote a post called the Two-minute guide to Electronic Data Discovery. iStock_000000665423Small There is some pretty interesting points in there that I believe everyone responsible for data in a business should understand. I think that this is a prime example of how IT and business managers really need to work together to be ready for eventualities in business especially when it comes to document management policies.

One thing that struck me was that it is not IT responsibility to define data retention or destruction strategies. She made three important points:

  • Your company’s lawyers and record management folks are responsible for setting electronic data retention policy - not IT
  • IT must take the lead, working with policy makers, in architecting an economic and effective infrastructure to ensure compliance
  • IT needs a documented process whose ownership lies outside IT for unscheduled data destruction - such as when a VP wants all their emails to a client deleted - and staff must be trained on it.