By Carl Schell, Associate Editor, December 12, 2013
While Konica Minolta continues to call hardware its “core business,” devices clearly took a backseat to software at “Shape the Future”—and have for the past few shows. Regardless, as Senior Vice President of Marketing for Konica Minolta Business Solutions U.S.A. (KMBS) Kevin Kern said, “We still need to sell hardware, otherwise there won’t be any software.”
Though Kern spent more time discussing production print, an area in which the company has invested heavily and, based on its market share uptick, obviously played a key role in Konica Minolta’s growth since Rick Taylor was hired to lead the organization, the underlying theme as it pertains to office equipment was, without a doubt, portfolio uniformity.