Xerox Competitive Product Development

Lean, optimized product development Xerox Corporation is the world’s leading document management technology and services company with the industry’s broadest product portfolio. Xerox offers digital color and black-and-white printing and publishing systems, digital presses and “book factories,” multifunction devices, laser and solid ink network printers, copiers and fax machines.

Xerox sells its products into a mature market where the competition is fierce (competitors include such well known companies as Ricoh, Canon, KonicaMinolta and Hewlett-Packard) and gains in market share are hard won. Like all the players in the high tech and electronics industry, Xerox is also dealing with an increasing number of mandates and regulations aimed at making its products less harmful to the environment.

“These are challenging times,” says Korhan Sevenler, the company’s director of Product Lifecycle Management (PLM). Sevenler’s mission is to make sure that Xerox’s product development systems keep pace with the industry’s challenges. Part of that, he says, includes a significant reduction in the time and cost of bringing new products to market. “Xerox must continue to deliver innovative, high quality solutions faster then ever,” he says. “But at the same time, we need to be spending less on our product development environment. The product development environment must be lean and highly optimized.” 

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