Using Color For Powerful Branding

Blue is associated with trustworthiness and is effectively used by many service industry companies. Particularly, a large amount of insurance companies rely on blue to back their message of security and safety.

Red is attention grabbing, powerful and evokes emotion. It also stands out from other colors and can help your brand get seen through the myriad of other companies out there.

Green is associated with money and wealth but can also have a calming effect. Think of all the brands positioned as natural and environmentally friendly that use the color green.

While these are just three colors, you should certainly look into using color more extensively and consistently in your branding and marketing messages. This will help your business develop a powerful and recognizable brand image. For more information on how we can help you with your color documents and materials production, contact us today!