Understanding the Proper Use of Color

<p>When you are printing materials, the use of color is very important. Once you make the decision to switch to color, you must decide which colors to use. This decision is important, as the colors you use will influence those reading your materials. <img style="background-image: none; border-bottom: 0px; border-left: 0px; margin: 10px 0px 10px 10px; padding-left: 0px; padding-right: 0px; display: inline; float: right; border-top: 0px; border-right: 0px; padding-top: 0px" title="iStock_000007358607Small" border="0" alt="iStock_000007358607Small" align="right" src="http://www.officeproductnews.net/files/iStock_000007358607Small.jpg" width="111" height="111" /></p> <p>Color can accomplish a number of different goals, as each color can evoke within the reader different emotions. Blue brings about feelings of tranquility, while red can induce a feeling of anger, or passion. You must decide what the purpose of your printed materials are, and then decide on how to best utilize color. If you are creating a marketing piece that has a specific call to action, you may decide to use green as your main color. On the other hand, if you are creating a flyer to raise awareness for a cause, you may choose to use blue, or purple.</p> <p>Color choice can be difficult, but it doesn’t have to be. There are plenty of resources available that will help you to decide which color to use for a specific cause. There have been many studies done on the various effects of color use and how an individual responds to a given color. By combining color with your printed materials, you are more likely to incite an action within the reader. When compared to black &amp; white printing, color has been found to be much more effective.</p> <!--break--> <p>The use of color in your materials is more than just about inducing an emotional response. It is also about showing a level of quality that is not present in black &amp; white materials. When compared with black &amp; white materials, even when printed on the same paper stock, color materials will always look and feel more professional and of a higher quality. While color printing used to be too expensive for most companies, the costs have come down significantly over the past few years. It is much more reasonable for a company to invest in color printing now than it has ever been before. </p> <p>Whether you are creating a brochure for your company or an internal memo that is outlining the details of an upcoming event, color will far outshine black &amp; white materials and are much more likely to bring about a response from the reader. </p> <p>Contact us to find out how you can begin utilizing color in your business today!</p>