The Three Cs of Color Printing

<p>Color printing has come a long way in the last decade. Instead of being expensive and avoided at all costs, color printing has become a staple in most offices. It is a way to garner attention and increase comprehension.</p> <p>Despite its overwhelming presence, it is still important to be aware of how and when color printing should be used. The next time you want to print in color, consider the 3 Cs:<img style="border-bottom: 0px; border-left: 0px; margin: 10px 0px; display: inline; border-top: 0px; border-right: 0px" title="iStock_000003192698Small" border="0" alt="iStock_000003192698Small" align="right" src="" width="103" height="70" /> </p> <p>· <b>Capture Attention</b>: does the color you used help call attention to the important parts of your document? Will it help increase readership? Be sure to use color to highlight the main message of your document.</p> <!--break--> <p>· <b>Create an Image</b>: use color for your l<a name="_GoBack"></a>ogo on normally plain documents such as invoices, memos and press releases. By integrating color, you will help to brand your company as well as improve retention regarding your products and services</p> <p>· <b>Conserve Space</b>: We’ve all heard that a picture can tell a thousand words and that is often true. By using color images to convey a message, you can save space on marketing materials for easier comprehension</p> <p>To learn more about how you can integrate color into everyday business, contact us today.</p>