Sharp Imaging and Information Company of America Expands Direct, Local Sales Operations with Sharp Business Systems of Washington D.C

Mahwah, NJ, February 21, 2008 -- Sharp Imaging and Information Company of America (SIICA) continued to expand its direct regional sales operation with the opening of a new Sharp Business Systems branch in Virginia. Sharp Business Systems (SBS) of Washington D.C. opened today in a new facility based in Arlington, Virginia.SIICA purchased Rockville, Maryland-based BCE Corporation to launch Sharp Business Systems in the Washington D.C. area, serving all of Maryland and Northern Virginia. Moving forward, SIICA's federal sales force formerly based in the D.C. area will join SBS of Washington D.C. as well.



Sharp Business Systems of Washington D.C. will be managed by BCE's John Vassos as branch president, who brings vast knowledge and industry experience to Sharp. "We are excited to be part of the Sharp family and look forward to providing superior products and outstanding Sharp support to our customers. We join with a sense of camaraderie and eagerness to grow business in the greater D.C. Area."



The BCE management team has served the market for more than 36 years, gaining a reputation for superior service and commitment to its customers. All employees of BCE have been asked to join the Sharp team and will provide seamless service to new and existing customers.



Sharp Business Systems of Washington D.C. will offer their customers Sharp's line of advanced office products and solutions, which was recently recognized by BLI as "Product Line of the Year". The company will continue to provide the same high level of service and also continue to serve existing equipment and contract agreements.



Sharp Business Systems Strategy


SIICA plans to establish more than 20 local Sharp Business Systems branches during the next few years. Since the first branch opening in Arizona, SBS branches have opened in San Francisco, South Florida, Indianapolis and San Diego.



"Sharp Business Systems is growing and strengthening Sharp's distribution in key markets nationwide," said Ed McLaughlin, President, Sharp Imaging and Information Company of America. "Our direct branch strategy will augment our strong independent dealer channel by enabling Sharp to better understand customer needs and then translating that into an improved product and support portfolio for businesses in each market. We expect this new branch to make an even greater impact on future government and federal business."



About Sharp Imaging and Information Company of America



Sharp Imaging and Information Company of America a division of Sharp Electronics Corporation, markets the advanced, color MX Series multifunctional peripheral (MFP) systems that help companies manage workflow efficiently and increase productivity. The Sharp MFP line was recently named "Product Line of the Year" by Buyer's Laboratory Inc. (BLI), recognizing it as the industry's best product line. SIICA also recently introduced a production, high-volume MFP line that is now available. Sharp MFPs feature the Sharp OSATM development platform, which seamlessly integrates network applications to create a personalized MFP that can meet virtually any business need, and Scan2 technology, which scans two-sided documents in a single pass to enhance scanning reliability and preserve document integrity. To keep documents safe from unauthorized users, Sharp leads the MFP industry in security by offering the most secure suite of MFP applications.*



For more information about the complete line of Sharp document solution products, contact Sharp Imaging and Information Company of America, Sharp Plaza, Mahwah, N.J. 07430, or call 800-BE-SHARP.



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* In 2006 Sharp received the BERTL's BEST "Most Secure MFP Range" award and its color MX Series was the first color product line to achieve BERTL Five Star - Exceptional status throughout the entire line.