Samsung Launches MFP Certified Partner Program

NEW YORK CITY, N.Y., March 12, 2008 - Samsung Electronics America, Inc., a subsidiary of Samsung Electronics Corporation, the world's second largest manufacturer of laser printer engines, expands its business printer programs with the introduction of the MFP (Multi Function Printer) Certified Partner Program (MCP).  This new channel program, announced today at the spring Press and Reseller Summit in New York City, offers Samsung's strategic channel partners optimal printing products, services, and support.

Samsung provides MFP Certified Partners a robust menu of program options from which to choose.  A sampling of these customized benefits includes:


  • Access to color and mono professional MFP printing systems

  • Customized strategic business investment

  • CIA and VIR programs customized for business plans

  • Customized event investment/support

  • Major account strategic seed unit program

  • Samsung Needs Assessment Program (SNAP)

  • MCP service training           

  • MCP hot swap service program

  • Trade in and recycling program

  • Dedicated business technical support hot line

  • Demo unit program

  • Samsung on-line MFP partner locator for lead referrals

  • Sales incentive programs & recognition reward trips

  • Samsung authorized MFP reseller kit



"Samsung's focus on creating an investment based relationship with the channel is unique and differentiated," said Jay Shears, director of marketing, digital printing solutions for Samsung Electronics America, Inc.  "We do not sell direct to the end-user.  Therefore, in order for Samsung to be successful, our channel partners must be successful.  This gives Samsung the ability to work closely with strategic channel partners to understand their goals; align investments and programs with the goals; and provide our partners assurance that the business will not ultimately be lost to the manufacturer."



Samsung has established strict criteria that resellers must satisfy before they are accepted into the MFP Certified Partner Program.  These high standards were created to ensure an optimal customer experience with Samsungs MFP professional printing systems, such as the MultiXpress CLX - 6555N, a 55 ppm monochrome MFP, and the MultiXpress SCX - 8380ND, a 40 ppm color MFP. 



For additional information on Samsung products and programs, visit www.samsung.com.



About Samsung Electronics America Printers, Information Technology Division



Samsung's Information Technology Division (ITD) markets a complete line of award-winning color and monochrome laser printers and is part of Samsung Electronics Corporation, the #2 manufacturer of printers in the world.  Samsung's ownership of its printer manufacturing, development process, and research and design gives the company a significant competitive advantage.  Through its printer customer solutions group, Samsung is equipped to deliver superior, differentiated printing technology solutions.  Samsung ITD is a definitive leader in the emerging color laser marketplace and poised to capture an increased percentage of the color laser printer market share by 2010.  For additional information on Samsung's printers, visit www.samsung.com or call 1-800-SAMSUNG.


About Samsung Electronics



Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.



CONTACT:    



Alice Collins                                           


Samsung Electronics America            


Information Technology Division                                               


PHONE:          (949) 975-7245                                    


E-MAIL:           acollins@sea.samsung.com              



Liz Miller


MWW Group


for Samsung Electronics America


Information Technology Division


(201) 220-3698


lmiller@mww.com