Samsung Introduces Environment-Friendly Printer Program

NEW YORK CITY, N.Y., March 12, 2008 - Samsung Electronics America, Inc., a subsidiary of Samsung Electronics Corporation, the world's second largest manufacturer of laser printers, today announced the launch of PrintCycleTM at the spring Press and Reseller Summit in New York City.  PrintCycleTM is a printing and toner recycling program aimed at businesses that want to help protect the environment. This latest program is part of Samsung's newly redesigned PrintCentivesTM campaign, offering increased benefits and convenience to the end-user through their participating Samsung Reseller.As part of Samsung's ongoing effort to reduce the consumption of natural resources, PrintCycleTM will offer participating businesses a three-year product refresh, along with a toner purchase and recycle program. This program extends the already environmentally friendly functions of the printers, such as duplexing and toner saving features that are standard on the professional products offered through this program.

PrintCycleTM is offered through Samsung's PrintCentiveTM Channel Resellers on the following Samsung professional printing systems:



CLP - 610ND Color Laser Printer


CLP - 660ND Color Laser Printer


ML - 3471ND Monochrome Laser Printer


ML - 2851ND Monochrome Laser Printer


ML - 4551DR Monochrome Laser Printer


CLX - 6210FX Color Multifunction Printer


CLX - 6240FX Color Multifunction Printer



"Samsung is continuously trying to find ways to be environment friendly," said Jay Shears, director of marketing, digital printing systems Samsung Electronics America, Inc.  "By offering easy ways to help the business professional support environmentally safe options, we are providing a service to our customers and a continuing commitment to the environment."



Samsung was recently ranked the top green company worldwide by Greenpeace and continues the Samsung Take back And Recycle (STAR) program in conjunction with FedEx facilitating toner recycling.  For additional information on Samsung's products and programs, visit www.samsung.com.



About Samsung Electronics America Printers, Information Technology Division



Samsung's Information Technology Division (ITD) markets a complete line of award-winning color and monochrome laser printers and is part of Samsung Electronics Corporation, the #2 manufacturer of printers in the world.  Samsung's ownership of its printer manufacturing, development process, and research and design gives the company a significant competitive advantage.  Through its printer customer solutions group, Samsung is equipped to deliver superior, differentiated printing technology solutions.  Samsung ITD is a definitive leader in the emerging color laser marketplace and poised to capture an increased percentage of the color laser printer market share by 2010.  For additional information on Samsung's printers, visit www.samsung.com or call 1-800-SAMSUNG.


About Samsung Electronics



Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.



CONTACT:    



Alice Collins                                           


Samsung Electronics America            


Information Technology Division                                               


PHONE:          (949) 975-7245                                    


E-MAIL:           acollins@sea.samsung.com              



Liz Miller


MWW Group


for Samsung Electronics America


Information Technology Division


(201) 220-3698


lmiller@mww.com