Ricoh Delivers Versatile On Demand Printing Solution

BOSTON, March 04, 2008 — Ricoh Americas Corporation, a leading provider of digital office equipment, today announced the availability of Ricoh Dataworks3 software suite, a middleware solution designed to enhance variable data printing (VDP). Available in three distinct products – Dataworks3 DM, Dataworks3 SMB and Dataworks3 PRO – these Dataworks3 software solutions simplify VDP for direct mail, transactional and transpromotional applications to meet the data-driven document production demands of any size organization.Dataworks3 products are easy to use, Windows-based solutions that provide automated “wizard” tools so any user, ranging from novice to expert, can effectively utilize the software. They enable users to share data-driven documents via printing to any Ricoh output device, forwarding through e-mail or fax and storing them on network or Internet archival systems. In addition, using the certified United States Postal Service mail automation option, businesses can reduce postal processing costs up to 50 percent. This option reduces the risks associated with third-party processors and increases compliance with security-related regulations such as Sarbanes-Oxley, HIPAA, Gramm-Leach-Bliley and others.

“Many organizations face the challenge of finding a solution that meets their variable data printing needs,” said Hede Nonaka, executive vice president, Document Solutions and Services Division, Ricoh Americas Corporation. “Dataworks3 provides customers with a full range of solutions that streamline and automate variable data workflows, reduce total cost of ownership and generate dynamic high quality business documents for maximum marketing impact.”

Dataworks3 DM is a template-driven application that enables organizations to add text, logos and graphics to easily customize one-on-one direct mail materials such as flyers, postcards, letters, etc. With Dataworks3 DM, marketing campaigns can be targeted to deliver unique and powerful messages. By making communications more effective, businesses minimize costly manual steps and eliminate the time-consuming, traditional mail-merge process. For example, retailers can promote new offerings with tailored postcards and direct mail, while real estate agencies will benefit from generating cost-effective customized listings and sales material.

Developed for small-to-medium businesses, Dataworks3 SMB streamlines and automates the creation and distribution of direct mail and transactional documents from invoices to checks to account statements. Dataworks3 SMB allows users to automatically schedule database queries, data processing, document development and printing – ideal features for any environment. Sophisticated rules and conditions can also be applied to route documents to multiple destinations, change printing characteristics and allow organizations greater flexibility in improving their VDP workflow.

Dataworks3 PRO provides enterprise customers with the necessary tools to use their transactional information to promote highly-effective marketing communications. Developed specifically for complex high-volume workflows, such as graphic arts, data centers and in-plant production environments, Dataworks3 PRO brings the most innovative marketing and relationship building ideas to life.

Automotive leasing organizations can benefit from Dataworks3 PRO by utilizing the software solution to successfully manage their clients’ off-lease vehicles. Off-lease promotions are directed at specific lessees to upgrade their vehicle early by highlighting special interest rates, offering discount coupons, vehicle specials and attractive new lease terms. Monthly statements are combined with specific messages that are derived from data, such as current vehicle information, payment history, market trends and geography, to target each lessee individually for best response and increased revenue.

To learn more about Ricoh’s products and software solutions, please visit

About Ricoh’s Document Solutions & Services Division

The Document Solutions & Services Division (DSSD) of Ricoh Americas Corporation is leading the industry with a portfolio of solutions that transform paper documents into information that easily integrates into existing business workflows to measurably improve document workflow efficiencies. DSSD is committed to creating new “document-centric” customer value that will revolutionize how individuals and businesses use digital and paper-based information.

DSSD offers a complete package of products, services and support programs to all of our channels, comprising of direct and indirect operations under the Ricoh, Savin, and Lanier brands.

Ricoh Americas Corporation, founded in 1962, is headquartered in West Caldwell, N.J., and is a subsidiary of Ricoh Company Ltd., the 72-year old leading supplier of office automation equipment.

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