Printable Technologies and Canon USA Announce Reseller Agreement

Solana Beach, Calif. - March 3, 2008 - Printable Technologies®, Inc., a leading provider of integrated marketing, web to print and personalized direct marketing solutions, and Canon U.S.A., Inc.(NYSE: CA), have reached an agreement through which Canon will offer web to print solutions from Printable.

Through its imagePRESS Workflow Solutions program, Canon offers Canon-branded and third-party hardware/software solutions that focus on key workflows and production printing environments to maximize efficiencies and help printers build a profitable digital print business. Canon will be marketing and selling Printable's web to print solution, in conjunction with imagePRESS digital presses, to help print and marketing service providers and corporate users automate and streamline production processes to increase efficiency and productivity.

"Pairing Canon color digital presses with web to print solutions from Printable will make it easier for the in-plant production and commercial print service providers to deliver sophisticated, web-enabled document handling and procurement tools that streamline workflow through automation, efficiency and standardization," said Coleman Kane, president and CEO, Printable Technologies. "We look forward to partnering with Canon to bring this total solution to market."

Kane added, "Printable has long been a member of the imagePRESS Workflow Solutions Program, and we are proud that Canon has chosen to promote Printable's web to print solution."

A recent research study found "that e-procurement solutions offer tremendous benefits over traditional paper and email procurement processes.[1]" Web to print procurement tools facilitate print buying at every level, improve the purchasing process, and provide quantifiable savings and process improvements. Nearly two-thirds of the participants reported cost and process savings of 10 percent to 25 percent, and almost one-fifth saved more than 25 percent.

"As the need for customized communications continues to grow, this partnership will help print providers capitalize on these opportunities," said Janet Cain, senior director, Production Systems Division, Canon U.S.A., Inc. "The combination of FusionPro® Web and the Canon imagePRESS C7000VP will provide print providers with a turnkey solution for building and growing their digital business."

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranking third overall in the U.S. in 2007†, with global revenues of $39.3 billion, is listed as one of Fortune's Most Admired Companies in America and is on the 2007 BusinessWeek list of "Top 100 Brands." To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting

About Printable Technologies

Printable Technologies is a world leader providing Integrated Marketing Solutions including cross-media variable data publishing (VDP), one to one marketing campaigns and web to print solutions, to corporate enterprises, creative agencies and the graphic arts industry.

The FusionPro VDP solution suite - consisting of desktop, online, and server-based VDP applications - is used to manage dynamic cross-media campaigns consisting of variable text and images, perform high-speed data merge, and generate production-ready output data streams.

The complete marketing campaign execution and tracking solution from Printable Technologies - FusionPro Links - consists of a powerful data-driven direct mail solution with personalized URLs, and microsites.

The FusionPro Web marketing collateral management system delivers online ordering and e-commerce, mail list purchase and management, versioned and variable documents, job submission, and file transfer.

Software as a Service (SaaS) solutions from Printable Technologies integrate with CRM and sales force automation systems, ERP solutions, content management systems, and production workflows from Canon, Hewlett-Packard, Xerox, Kodak, and Xeikon.

More than 1,700 corporate customers use solutions from Printable Technologies to serve over 400,000 end users; more than 100 of the Fortune 500 offer desktop access to Printable Technologies products.

With solutions powered by Printable Technologies, users can move smoothly from a powerful variable data publishing solution on the desktop to web-based and server-based solutions that can be customized for any size organization.

For more information: or 800.220.1727.

[1] The Print e-Procurement Marketplace: 2007 Print Buyer Survey Results, produced by Gartner Inc. and George Mason University, and published by EDSF, August 2007.

† IFI Patent Intelligence Press Release, January 2008

Media Contacts:

Printable Technologies

Dustin Ritter

Director of Marketing

Phone: 858.847.6600


Canon U.S.A., Inc.

Mike DeMeo

PR Manager

Phone: 516-328-4928