Print Marketing is Still Effective

<p>Marketing has always been the cornerstone for any business. It enables the company to generate new business and stay significant in their industry. Marketing has always changed over time, but as technology expands, so too does the marketing world. Companies must now market their products and ideas in an electronic world. While these marketing avenues should never be ignored, it is also important not to ignore the bread and butter of marketing…printed materials. <img style="margin: 10px 0px 10px 10px; display: inline; float: right" title="iStock_000001266405Small" alt="iStock_000001266405Small" align="right" src="http://www.officeproductnews.net/files/iStock_000001266405Small_9.jpg" width="69" height="103" /></p> <p>Print <a name="_GoBack"></a>materials functions as a physical memory for the consumer. People still have business cards because they work. It is the greatest way to ensure that someone remembers you. The card can be touched. It can be carried around. It doesn’t have to be loaded on a computer and you don’t have to enter a password to see it. </p> <!--break--> <p>Email mailers reach a very large number of people for a low cost. But in this world of firewalls and spam, most marketing emails will never be read. What happens when a server goes down and emails are lost? When the email is stuck in the spam box? </p> <p>Print services are reliable and have worked for decades. They are physical, tangible marketing tools and vital to your company’s success.</p>

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