Presstek and Press-Sense Join Forces to Expand Business Opportunities for Customers by Offering Web-To-Print Capabilities

HUDSON, NH -- February 28, 2008 -- Presstek, Inc., the leading manufacturer and marketer of digital offset printing business solutions, today announced an alliance with Press-sense, the world’s leading developer of Business Flow Automation for the Print Industry™. Under the agreement, Presstek will offer the Press-sense portfolio of Web-to-print and business management software as part of its on-going plan to surround its digital offset product portfolio with value-added business solutions. Presstek will offer both licensed software and hosted versions.Presstek at Graphics of the Americas and OnDemand 2008

Presstek will be demonstrating this workflow solution at The Graphics of the Americas trade show in Miami, FL from February 28 to March 1 (Booth #1090), and at the On Demand Conference and Expo, March 4 to 6 at the Boston Convention Center (Booth #441).

Presstek Quote

“Today, print service providers are faced with the challenge of increasing their print volume, while they look for ways to improve their profitability,” said Klaus Schleicher, group product director, digital printing business unit of Presstek. “By making the Press-sense suite of products available to print service providers, we are helping them generate business growth, increase customer loyalty and reduce operational costs through the addition of Web-to-print, one of the most important value-added services in today’s marketplace for printing businesses of any size. The arrangement also positions Presstek to supply advanced Web-to-print and Business Flow solutions to even the largest printing establishments in conjunction with our industry-leading digital offset printing solutions.”

About Press-sense iWay

Press-sense iWay™, the central component to the Press-sense Business Flow suite, is a complete, Web-based, end-to-end, print-on-demand workflow and management solution that allows users to create, customize, order, print and deliver in one streamlined operation. In addition to the basic iWay platform, add-on modules are available for extra functionality, making it scalable from small shops to large, complex operations. iWay is available in a stand-alone, hosted or multi-site configuration. Ease-of-entry options have a well-defined upgrade path that allows the solution to grow as the user’s business expands.

Press-sense Quote

“There are numerous Web storefront solutions in the market, but none with the flexibility and scalability that iWay offers.  Press-sense iWay manages the entire print operation from a request for a quote all the way through to delivery and billing,” said Elly Perets, Press-sense Vice President of Sales. “Our solutions are geared towards print on demand print service providers in offset, digital and hybrid environments. We are excited about this relationship with Presstek, a trusted partner to many commercial, quick and in-plant printers, and the opportunity this provides to extend our market reach.”

Presstek: A Smarter Way to Print

Presstek will be offering the Press-sense Business Flow suite with its portfolio of digital offerings, including the environmentally friendly DI® digital offset press. By using Press-sense iWay to streamline the workflow and business management process, DI press customers will be able to enhance the productivity they have already gained with their highly automated DI presses that offer the efficiency of an all digital workflow while delivering the quality and flexibility of offset printing – all in one compact footprint.

Analyst Quote: Dr. Joe Webb

According to Dr. Joe Webb of Strategies for Management: “Profitable printers have realized that streamlining is not enough and a grander re-thinking of the nature of the printing business is needed. Presstek’s products allow for a restructuring of the print business to match the likely changes in the nature of print demand.”

Benefits of Agreement

The combination of the DI press and Press-sense iWay is a robust platform which offers print buyers easy 24 hours /7 days a week access to fast turnaround, high quality printing. In turn, the print provider gains access to a wider audience and reduces the number of customer touches in the process. The result is a more profitable means to increase business growth and customer satisfaction.

“We also expect our chemistry-free CTP customers to benefit from this alliance,” added Schleicher. “Presstek chemistry-free solutions, including the Dimension Series and Vector TX52 platemaking products, produce daylight-safe metal plates that deliver more jobs in the same amount of time by automating key steps and by eliminating time-consuming prepress procedures. By streamlining the order entry and job management process, print providers will be able to take even more time and steps out of the production process, enabling them to meet the tighter delivery schedules today’s print buyers demand.”

Press-sense iWay Offers Unique Features

With Press-sense iWay, print service providers can unleash new growth opportunities, streamline their business flow, slash operational costs and enhance customer loyalty. Unique iWay features include:

  • Ability to customize upstream workflow;

  • Bi-directional information flow from print buyer to print service provider;

  • Ability to support both digital, offset and hybrid workflows;

  • Preflight, proofing and imposition support;

  • Standards-based, open to external integration.

Presstek adds the Press-sense suite to its Momentum workflow solutions. Press-sense iWay and Momentum workflow solutions can easily be linked for maximum automation.


Press-sense iWay and Press-sense Manager™ are available immediately from Presstek. Print service providers who choose to start with an ASP model will find an easy migration path to a self-hosted, licensed software version should their needs so dictate. In addition to Press-sense iWay, Presstek will be offering Press-sense Manager, a straightforward print management solution that adds even more productivity and automation to the print production process, completing the end-to-end workflow required in a demanding print market. Customers can take advantage of a wide range of training options as well.

About Presstek

Presstek, Inc. is the leading manufacturer and marketer of high tech digital imaging solutions to the graphic arts and laser imaging markets. Presstek’s patented DI®, CTP and plate products provide a streamlined workflow in a chemistry-free environment, thereby reducing printing cycle time and lowering production costs. Presstek solutions are designed to make it easier for printers to cost effectively meet increasing customer demand for high-quality, shorter print runs and faster turnaround while providing improved profit margins. Presstek subsidiary, Lasertel, Inc., manufactures semiconductor laser diodes for Presstek’s and external customers’ applications. For further information visit, send an e-mail to or call 603-595-7000.

About Press-sense

Founded in 2001, Press-sense has rapidly evolved into the world’s leading developer of Business Flow Automation for the Print Industry™. By applying process automation to the print service provider’s business (from order taking, price quoting, through planning, estimating, MIS, fulfillment and shipping), Press-sense solutions offer printers the tools to fully manage, control and automate their business operations. Going beyond typical Web-to-print and MIS features, the company’s solutions enable commercial printers to provide value-added services (i.e. print on demand, variable data printing), develop new internet-based revenue streams, strengthen client bonds, and reach new markets, while keeping ahead of an evolving industry. The added efficiency combined with additional revenue allows customers to constantly provide new and improved services to their clients.

Press-sense boasts an installed base of successful customers throughout North America, Europe and Asia Pacific, and a dynamic team that continuously maintains a clear understanding of the printing industry’s ever expanding and evolving needs. The company’s Press-sense iWay™, Press-sense Manager™ and Press-sense Omnium™ solutions provide commercial printing and digital service providers with an elegant, yet comprehensive approach to creating internet-based revenue streams, personalized products, automated production workflows, and business management tools that maximize production efficiency, monitor and reduce costs, and increase profit ratios. For more information, visit or call 1-866-257-9792.

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Copyright 2008. DI is a registered trademark of Presstek, Inc. Press-sense, the Press-sense logo, Press-sense iWay, Press-sense Manager, Press-sense Omnium and Business Flow Automation for the Print Industry, are all trademarks and/or registered Trademarks of Press-sense Ltd. its subsidiaries or affiliates in the United States and/or other countries. All other company or product names are the trademarks or registered trademarks of their respective holders. All rights not expressly granted are reserved.

Press Contacts

Betty LaBaugh           

Public Relations Manager      

T: 603-594-8585 x 3441        


Shelagh Hammer

Vice President, Marketing

T: +972-4-626-9007


Craig Kevghas


Boston PR Network

T: 978-392-8990