Océ Innovation Helps Graphic Arts Professionals Create and Capture Market Opportunities at Graph Expo

<p>October 3, 2010, Chicago, IL – Océ, an international leader in digital document management and delivery, introduces the Graphic Arts market to the latest digital innovations at Graph Expo. In Booth 1217, Océ will showcase a full range of color, black &amp; white and wide format applications, all focused on the theme of &quot;Where innovation meets opportunity.&quot; The demonstrations show how customers can leverage Océ and Canon production and wide format printing, as well as award-winning service to increase business efficiency, productivity and profitability. </p> <p><b>Professional Results for Direct Marketing and Marketing Collateral</b></p> <p>According to the PRIMIR &quot;Megatrends in Digital Printing&quot; study, production digital printing is expected to grow at an average rate of 11 percent through 2014, with significant upside potential in categories such as marketing collateral. Facing tough economic conditions, high postal costs and competition from digital media, direct marketers are also looking for ways to make direct mail more effective through the intelligent use of data, postal optimization and sustainable mailings. Océ provides the hardware and software technologies that marketers need to deliver professional, targeted communications that address precise demographics. Demonstrating the strength of the company’s color offering across every market segment, the Canon imagePRESS C7010VP system will be shown combining the power of color with the immediacy of variable data to produce personalized, full-color postcards. </p> <p><b>Broadest Portfolio for Digital Book Printing</b></p> <p>A new Océ-sponsored Gilbane Group study, &quot;A Blueprint for Book Publishing Transformation,&quot; points out that digital printing has emerged as a significant factor in book publishers’ choices for manufacturing and distribution as well as becoming an enabler of new revenues and business models. </p> <p>Océ has a broad range of both hardware and software for book printing. The <b>Océ On-Demand Publishing Solution</b> automates book printing and reprinting through software and accelerates the transition to &quot;lights out&quot; book production. Customers can streamline book-printing processes by ensuring that jobs start and finish on time, with less waste and downtime, while minimizing production costs and maximizing revenues. </p> <!--break--> <p>In the digital book printing area of Booth 1217, the <b>Océ VarioPrint<sup>®</sup> 6320 Ultra system</b> will produce finished books using covers and color inserts printed on the latest <b>Canon imagePRESS C7010VP system</b>. When printing book blocks, the Océ VarioPrint 6320 Ultra system delivers the highest level of productivity in its class. In a typical run of 6&quot;x9&quot; books averaging 300 pages on 150 sheets, the Océ VarioPrint 6320 Ultra system demonstrates its productivity by producing 2,950 book blocks in a three-shift operation. At Graph Expo, attendees can see printing and finishing of several different types of books including:</p> <ul> <li><b>Upscale Inspirations fashion book: </b>High-quality color covers and interior pages for this promotional piece for a fictitious fashion company called Advanced Image Apparel Company are being printed on the Canon imagePRESS C7010VP digital color press and merged with black &amp; white pages printed on the Océ VarioPrint 6320 Ultra system via Océ PRISMAprepare<sup>TM</sup> software. Book blocks will be printed on Utopia® Digital dull matte 80-lb stock, trimmed with a Challenge CMT 330 three-knife trimmer and perfect-bound on the BGB1208 perfect binder to produce a book with a high-quality look and feel.</li> <li><b><i>If Writing Were Easy, This Book Would Be Huge book:</i></b> The 2010 Océ Future Authors Project book will be produced on the Océ VarioPrint 6320 Ultra printer. Color covers are being printed on the Canon imagePRESS C7010VP digital color press and merged and assembled on the Océ VarioPrint 6320 Ultra system via Océ PRISMAprepare software. The finished books will be trimmed to 6&quot;x9&quot; and perfect-bound on the BGB1208 perfect binder. </li> <li><b><i>Beyond A Veil of Darkness</i> self-published book: </b>Digital production technology has been a boon for self-publishing, as author Dave Tyra bypasses the traditional publishing route to self-publish his book working directly with Océ North America at Graph Expo. The book will be printed, bound on the BGB1208 perfect binder, and trimmed to a custom size with an in-line Challenge 3 knife trimmer. The file has been being merged using Océ PRISMAprepare software, with all text printed on the Océ VarioPrint 6320 Ultra system and color covers printed on the Canon imagePRESS C7010VP digital color press. </li> </ul> <p><strong>Océ Expands Finishing Solutions for Digital Book Printing</strong></p> <p>New finishing innovations extend the flexibility of the Océ portfolio of industry-leading color and black and white cutsheet solutions. Demonstrated for the first time in the United States, Océ’s new Integrated Punch and Fold System provides increased flexibility and a reduced footprint in combining multiple punch requirements with complex V and Z folds. Océ will produce a technical manual, which will be three-hole punched and have an 11&quot;x17&quot; Z-folded document inserted and delivered to the Océ VarioPrint 6320 Ultra high capacity stacker. </p> <p>Océ will also present the new in-line DFS-30 Tape Binder, an alternative binding option that is very popular in the public sector, in-plants shops and graphic arts companies. This configuration, presented for the first time worldwide at Graph Expo, encompasses three in-line binding options and addresses growth markets like book manufacturing and on-demand direct publishing. </p> <p>Sample booklets and preprinted rolls of black &amp; white and color output were produced prior to the show on the Océ ColorStream<sup>®</sup> 10000 Flex system. The rolls are being processed by a Hunkeler unwinder and cutter to a Horizon® Stitch Liner<sup>TM</sup> system to produce finished color and black &amp; white saddle-stitched booklets. The 100-page sample booklet showcases the full range of black &amp; white, mixed and full-color applications that can be printed on the Océ ColorStream 10000 Flex system, including transpromo documents, statements, black &amp; white sheet music, and halftone photographs. </p> <p>Versatility for Transactional and Transpromo Communications</p> <p>Current research projects that transpromo pages will grow significantly over the next few years and can dramatically increase response rates. Transactional documents provide a promising opportunity to maximize marketing budgets through their high &quot;open&quot; rates. Océ has a comprehensive portfolio of hardware and software to help customers excel with this profitable opportunity. At Graph Expo, the full color Océ JetStream<sup>®</sup> 1000 inkjet printing platform shows its versatility for personalized transaction and transpromo communications with three different applications: </p> <ul> <li><b>Personalized Identity Guard credit protection: </b>A personalized, 12-page, saddle-stitched Identity Guard credit report booklet provided by Océ customer Intersections is printed on the Océ JetStream 1000 system and bound on the Horizon Stitch Liner 6000 system. One hundred variations of the book are being produced, each personalized to a different fictitious name and credit score. The informative messaging is tailored to the actual steps each recipient could take to improve or maintain credit status. </li> <li><b>Transpromo insurance and healthcare documents: </b>Combining personalized text and graphics with brilliant full-color coverage, the Océ JetStream 1000 system will print four 100 percent variable, personalized 8.5&quot;x11&quot; saddle-stitched booklets. </li> <li><b>Explanations of Benefits with MICR checks: </b>Demonstrating an application with MICR check and security features in a single pass, this application combines a full-color Explanation of Benefits document with remittance checks. The checks are printed using four standard CPSA security features, including a microprint line, void pantograph, artificial watermark and a prismatic background that fades from blue to red to blue, an Océ exclusive. </li> </ul> <p><strong>Display Graphics Help Drive Retail Sales</strong> </p> <p>An important trend in the retail market is the increasing value of point-of-purchase (POP) signage as a driver of retail sales. Up to 70 percent of purchasing decisions are made at the point of purchase. With POP signage so critical for retailers, print providers who can offer a cost-effective, fast turnaround option for short-term disposable signage are well positioned to generate ongoing revenue streams, and Océ display graphics solutions help customers capture more business in this important market. </p> <p>A broad range of wide format printing solutions will be shown, ranging from highly productive roll-to-sheet printers for short-term disposable posters, to high-quality printers for signage to full display graphics applications. The Océ Arizona® 550 GT system with the Océ ProCut<sup>TM</sup> digital cutting solution will demonstrate: </p> <ul> <li>High-resolutions graphics using the GRAcol 7 standard on a variety of media </li> <li>Cutouts of the Chicago skyline on PVC media </li> <li>A 3D lenticular image of Millennium Park using a litho-grade lenticular lens </li> <li>A sample box for literature printed on corrugated stock to show package prototyping </li> <li>Famous Chicago street signs on Mightcore material demonstrate two-sided imaging with print and cut workflow </li> <li>A POP &quot;kit&quot; of small pieces nested and ganged on PVC and styrene material </li> </ul> <p>The <b>Océ ColorWave® 600 printer</b> will demonstrate a more productive and cost-effective way to print short-term, disposable posters. With a roll-to-sheet system requiring little user interaction, a dry toner-based print process for instantly dry output, and the ability to print full-coverage posters on inexpensive 20 lb bond, the Océ ColorWave 600 printer will show a better alternative to traditional short-run poster printing. The Canon <b>imagePROGRAF iPF8000S system</b> provides a solution when higher quality or a width greater than 42&quot; is needed. </p> <p><b>Proven Workflow Portfolio Expanding for Graphic Arts</b></p> <p>Automated, end-to-end <b>Océ PRISMA<sup>®</sup> workflow software</b> reduces costs and labor to grow business margins and operational productivity. As demand grows for digital color, the graphic arts market will benefit from Océ PRISMA software for faster document preparation, broader interoperability and streamlined electronic proofing for color applications. Graph Expo attendees can learn how Océ PRISMA workflow software, including Océ PRISMAproduction®, new Océ PRISMAdesigner<sup>TM</sup>, Océ TrueProof® and Océ PRISMAprepare, improve efficiency, from document design and proofing to production and web-to-print interfaces. </p> <p><strong>A Proud Track Record in Sustainability</strong></p> <p>At Graph Expo, Océ will recognize the first customers to participate in the Océ Eco-Start program a carbon offset effort that demonstrates the Océ commitment to environmental stewardship. The program helps customers embrace green business practices and carbon-neutral goals by planting trees to offset the energy emissions of Océ production devices during their first year of operation. </p> <p>Océ Speakers Offer In-depth Looks at Important Topics</p> <p>Océ experts share their insights and experience in these informative sessions at Graph Expo: </p> <ul> <li><b>&quot;Workflow Trends in Today’s Transactional Environments&quot; </b> <br />Monday, October 4 at 12:30 <br />In this timely, informative and relevant breakout session, Buddy Mountcastle of Océ Production Printing Systems explores the trends that are transforming transactional print environments. Economic pressures and demand for a wider variety of more secure applications are inspiring print operations to re-examine transactional documents and how they develop, produce and deliver them across multiple channels. As print operations look to improve efficiency, strengthen customer relationships and grow revenue streams, the focus is on greater automation, increased flexibility and re-engineering transactional documents to add color and security features. </li> <li><b>&quot;Inkjet Color Printing: Practical Uses &amp; Predictable Pricing&quot;</b> <br />Wednesday, October 6 from 12:00 PM - 1:00 PM <br />Digital color inkjet printing offers great opportunities for print providers. The challenge has been accurately calculating the true cost of these applications. True cost, including ink usage, varies from job to job. It can be based on factors like the number of color images and color density. In this session, Océ Vice President Guy Broadhurst shows attendees ways to calculate total ink coverage and provide accurate quotes to maximize revenues, generate ROI and provide better service. </li> </ul>