Kodak to Give One Lucky Graph Expo Attendee MARKETMOVER Digital Diagnostic Services Valued at $15,000

<p>ROCHESTER, N.Y., Sept. 11—At Graph Expo 2011, Kodak is providing a unique opportunity for a printer to experience the power of KODAK MARKETMOVER Digital Diagnostic Services by entering to win a service engagement valued at $15,000. MARKETMOVER Digital Diagnostic Services experts provide an objective assessment of the printer’s core business and new service offerings, including evaluating and benchmarking capabilities and skills, analyzing workflow efficiencies, interviewing clients, and helping to develop business growth strategies.</p> <p>“Print service providers are facing increased pressure to branch out and offer new services to develop new revenue sources,” said Deb Stranaghan, Director, KODAK MARKETMOVER Business Advantage Solutions. “Often, they need help identifying the areas of opportunity and putting the resources in place to take their business to the next level. This expert assessment will do just that.”</p> <p>With MARKETMOVER Digital Diagnostic Services, experts work side-by-side with customers to explore and validate their capabilities and gaps, and recommend strategies that offer the greatest return on investment. Digital Diagnostic Services brings together a cross section of subject matter experts to help provide a comprehensive analysis of the current and future business requirements, from marketing services, multi-channel communications, data analytics, and direct mail to transactional documents, books, newspapers, magazines, and catalogs. The service team helps customers execute a plan to deliver a wide variety of innovative services. </p> <!--break--> <p>“We’ve been offering personalized direct mail to our clients for the past couple of years, but weren’t doing the full data mining and analytics that take a campaign to the next level,” noted Alan Davis, President, BPI Media Group. “By working with the MARKETMOVER Digital Diagnostics Services team, we are now able to execute year-long campaigns that deliver a really strong return on marketing investment for our clients. Plus, we just added a new KODAK NEXPRESS 2500 Digital Production Color Press with Dimensional Printing, a device we chose in large part because of the MARKETMOVER Services.”</p> <p>BPI Media Group has been offering commercial sheetfed printing services for more than 30 years in Boaz, Ala., and now offers complete printing, marketing, fulfillment, and mailing services customized for its clients’ individual needs in one integrated facility. BPI Media Group has already added a number of new clients and is in discussions with many more thanks to the new service capabilities.</p> <p>Printers who are exploring digital printing or marketing services will be able to enter the drawing throughout the show by attending a K-Zone session at the booth or meeting with a Kodak sales representative. At the end of the show, a winner will be randomly selected. (*Some restrictions may apply. Official Rules will be available for review at the time of entry.) </p> <p>For more details on Kodak’s participation in Graph Expo 2011, please visit www.kodak.com/go/graphexpo. </p> <p>Kodak is a global advisor and provider of integrated services to help companies transform and optimize their businesses. Through a network of service professionals in 120+ countries, Kodak provides technical, professional, consulting and managed services to enable customers to focus on growing their businesses, maximize productivity, and more effectively manage risks.&#160; All Kodak products and software are backed by KODAK Service and Support. To learn more, visit <a href="http://www.graphics.kodak.com">www.graphics.kodak.com</a>.</p> <p>This article was originally posted on <a href="http://www.bertl.com/web/PORTAL_NEWS?ID_=6197">Bertl</a>.</p>