How Much is a Picture Worth? Xerox® iGen4® Helps Adlis SAS Find the Value of Thriving New Business Opportunity

Background

The art of digital printing… It’s an area in which Adlis SAS has always been a master. Adlis has excelled in the demanding world of commercial printing in one of the world’s centers of fine art. Adlis has been printing in Paris, the city of lights, for more than a decade. And it has always excelled in the art of turning digital print into profit—with direct mail and digital book printing.

“Adlis was founded about 10 years ago,” explains Philippe Hourdain, Adlis President and Founder. “I took over a small offset printing company and soon after moved to digital printing. I immediately had the idea to use offset and digital as a duo. So we designed this offset–digital combination for advertisers, and the business started to kick in right away.”

The Challenge

And while Adlis produced outstanding work for creative services organizations and advertising agencies, more opportunity was out there that was just out of reach.

It was opportunity in the form of snapshots and moments in time. Family holidays. Blue skies at the beach. Blue eyes looking back at the camera. Virtually every moment, large and small, captured in billions of photographs that consumers take every year. New applications and new revenues were presenting themselves in the form of memories and the demand to turn those snapshots into photo books.

But the necessary image quality was lacking to produce photo quality images and to fully grasp the opportunity at hand. A higher level of quality was needed to allow Adlis to expand and continue its art of excelling in the world of digital printing.

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