How Do You Talk To Your Customers? A Customer-Centric Approach to Communications for Financial Services Companies

<p><img title="2010-05-06_204421" style="border-right: 0px; border-top: 0px; display: inline; margin: 0px 10px 10px 0px; border-left: 0px; border-bottom: 0px" height="260" alt="2010-05-06_204421" src="" width="190" align="left" border="0" /> Europe’s top 25 Financial Services companies spend an estimated1 €9.2bn on sending information to their customers every year. Research commissioned by Xerox shows that customers tell us that they receive too much information and most if it is irrelevant; banks tell us that they believe better targeted communication would improve cross-selling and grow their revenue.</p> <p>As part of our research, we wanted to understand how the money devoted to customer communications could achieve maximum impact from their customer communications by banks.</p> <p>Our Research </p> <p>We commissioned Coleman Parkes to carry out a wide-ranging European Research Study canvassing the views of 259 retail banks in France, Germany, Italy, The Netherlands, Spain, Sweden and the UK. </p> <p>We had in-depth discussions with Heads of Customer Communications, Heads of Operations and Heads of Distribution. We also conducted1,729 detailed consumer interviews online in the same countries.</p> <p>Finally, we interviewed 35 major retailers (five in each country). Involving the retail industry in our research was vital: this industry has a proven track record tailoring its communication to their customers needs – it was the voice of experience that our research needed. </p> <!--break--> <div class="wlWriterEditableSmartContent" id="scid:8eb9d37f-1541-4f29-b6f4-1eea890d4876:d81064ad-565d-4223-b3cd-36abc6d40528" style="padding-right: 0px; display: inline; padding-left: 0px; float: none; padding-bottom: 0px; margin: 0px; padding-top: 0px"><p><div>Download Full Whitepaper: <a href=" target="_self">How Do You Talk To Your Customers?</a></div></p></div>