Creating Outsourcing Success: Avoid the Pitfalls and Gain Competitive Advantage Through High Impact Customer Communications

<p><img title="2010-04-30_221059" style="border-right: 0px; border-top: 0px; display: inline; margin: 0px 10px 10px 0px; border-left: 0px; border-bottom: 0px" height="241" alt="2010-04-30_221059" src="" width="190" align="left" border="0" /> Chances are your organization already outsources some aspect of its operations. In the past, companies would only outsource non-vital aspects, such as the food service and vending, office cleaning, etc., where opportunities for innovation are of little consequence and low-cost is an acceptable criteria.</p> <p>Today, outsourcing is a strategic initiative in many organizations and includes vital aspects of the business such as IT, Human <br />Resources, Call Center, Manufacturing and Accounts Payable.</p> <p>This paper focuses on outsourcing another critical area – customer communications. These are the multi-channel communications that help companies acquire new customers, welcome and on-board those customers, service them and cultivate their loyalty.</p> <p>While most outsourcing strategies have a primary goal of saving money, if done right, the benefits can go far beyond lower costs. Outsourcing customer communications can be an effective way to bring world-class capabilities to your organization that can impact both sides of the profit equation – cost savings and revenue growth. The key is to combine competitive pricing with innovation to gain a competitive advantage. Here are some lessons learned, based on 12 years of assessing and implementing customer communications outsourcing solutions.</p> <!--break--> <div class="wlWriterEditableSmartContent" id="scid:8eb9d37f-1541-4f29-b6f4-1eea890d4876:6ff1c33e-7344-4887-9f48-f8c985b479d8" style="padding-right: 0px; display: inline; padding-left: 0px; float: none; padding-bottom: 0px; margin: 0px; padding-top: 0px"><p><div>Download Full Whitepaper: <a href=" target="_self">Creating Outsourcing Success: Avoid the Pitfalls and Gain Competitive Advantage Through High Impact Customer Communications</a></div></p></div>