Ricoh Recognized by Everything Chennel's Varbusiness as a Silver Five-Star Winner for Partner Profitability

West Caldwell, N.J.,   March 31, 2008 — Ricoh Americas Corporation, a leading provider of digital office equipment, today announced that it has been recognized by Everything Channel's VARBusiness, a leading technology publication, as one of North America’s top information-technology (IT) vendors for its Printing Solutions Division’s (PSD) Ricoh Rewards Program for resellers. Of the hundreds of vendor program entries reviewed for the 14th annual VARBusiness Partner Program Guide, the Ricoh Rewards Program was one of only ten Silver Five-Star winners in the Partner Profitability category. The VARBusiness 2008 Partner Program Guide (PPG) acknowledges the commitment and strength of vendors’ partner programs for channel resellers, IT integrators, and technology consultants. This year, companies submitted entries for their partner programs which were reviewed and measured across six categories, including Sales Support, Marketing, Support, Partner Profitability, Channel Operations, Partner Recruitment, and Communications.

“Ricoh’s channel partners are one of our greatest assets so it is an honor to be acknowledged by Everything Channel for our industry-leading rewards program for resellers,” said Ann Moser, senior vice president, Printing Solutions Division, Ricoh Americas Corporation. “Ricoh is committed to helping its partners succeed and see profit through innovative training, dependable support, and products and services customers can rely on.”

The Ricoh Rewards Program is dedicated to helping members drive sales and see increased profits. Cutting edge sales training and support programs enable members to better reach customers and provide the right products to suit unique work environments. In addition, a comprehensive Web site dedicated to resellers provides marketing tools, sales support and information regarding incentive programs.

“The quality of a vendor's partner program reflects the true commitment they have to the thriving Solution Provider Channel, and this year’s Five-Star Partner Programs Guide winners are the cream of the crop of channel-friendly vendors," said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel.

The guide appears in the March issue of VARBusiness and can be found online at www.channelweb.com. For more information on the Ricoh Rewards Program, please visit, www.ricoh-usa.com/resellers.

About Ricoh’s Printing Solutions Division The Printing Solutions Division (PSD) of Ricoh Americas Corporation is committed to meeting the critical needs of the company’s resellers and their customers by providing world-class printers and multifunction solutions that enhance document workflow. PSD offers resellers that are Ricoh Reward Members a wide variety of marketing and support programs to help drive revenue and profits including the Rewards Program, Demo Program and Royalties Program.

Ricoh Americas Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 72-year-old leading supplier of office automation equipment and electronics, with fiscal year 2006 sales in excess of $17 billion, an 8.4 percent increase over the previous year.

Information about Ricoh's Printing Solutions Division can be accessed on the World Wide Web at www.ricoh-usa.com/resellers.

About VARBusiness For the past 20 years, VARBusiness' strategic resources have been the gateway to the commercial and public sector (or government) Solution Provider community. The VARBusiness integrated platform of media opportunities provides strategic insight for technology integrators through industry-defining research, in-depth editorial, channel events and innovative Web services, enabling these IT professionals to make educated decisions for their businesses, partnerships and customers. VARBusiness offerings lead vendors and distributors to unprecedented access to the most powerful strategic Solution Providers in the market. VARBusiness has been the recipient of numerous industry awards for both editorial content and design.

About Everything Channel (www.everythingchannel.com, www.cmpchannelgroup.com) Everything Channel is the global leader in Channel execution and serves as the one stop shop for Solution Providers and the hardware and software suppliers that engage with the indirect sales Channel, which drives 75 percent of all technology sales throughout the world. Solution Providers turn to Everything Channel for product information, business guidance, market intelligence and management tools. IT suppliers use Everything Channel to gain access to and influence the Solution Provider audience, develop strategy, obtain market intelligence and execute sales, recruitment and Channel enablement objectives. Everything Channel provides for the wide range of business needs for both Solution Providers and IT suppliers to run their business.

Everything Channel is the number one source for the Channel market, helping businesses run more profitably and effectively. Through use of its portfolio of channel solutions which include the ChannelWeb online network, magazines (CRN and VARBusiness), events (XChange and Vision), workflow tools (MTC and eXalt), tele-recruiting, sales support, marketing services, research and education (IPED), technology sellers are able to rapidly accelerate sales. Everything Channel provides the answer to strategy and branding, online marketing, market intelligence, lead generation, branded and custom events, education and workflow tools targeted to those who buy and sell through the Channel. # # #

All referenced product names are the trademarks of their respective companies.

Contact:

Russell Marchetta

Ricoh Americas Corporation

(973) 882-2075

russell.marchetta@ricoh-usa.com

Dan Neel

Everything Channel

(516) 562-7236

dneel@everythingchannel.com