Printing Strategist Andrew Gordon to Discuss Value of Print Industry Data at Graph Expo 2011
August 23, 2011 - Boston, Massachusetts - How can industry data help printers successfully handle the top challenges facing the printing industry? In a Graph Expo 2011 session titled, “How Printers Can Use Data to Adapt and Grow,” print strategist Andrew Gordon will discuss the value of industry research in making savvy printing business decisions.
Gordon, vice president of sales, marketing and business development at online printer 48HourPrint.com, will be joined by Charles Corr, chief strategy officer at Mimeo. Graph Expo 2011, the nation’s largest graphic communications expo, will be held September 11-14 in Chicago at McCormick Place South. Gordon and Corr’s presentation will take place on Sunday, September 11 at 11:00 a.m. at Booth 3457.
“It’s critical to use market research and business intelligence to drive decision-making,” said Gordon. “At 48HourPrint.com we continue to refine our data requirements to ensure we are monitoring the right data and using that data to ensure that we react quickly and appropriately.”
Cut the Cost of Office Printing
Printing is one of the few processes that is universally practiced by offices all around the world. The amount of printed materials produced by offices is continuing to rise, and with this comes increased cost to those purchasing supplies. There is a great need for new methods of decreasing printing in office environments, as printing continues to rise on an annual basis. 
We have compiled some of the simplest fixes to decrease the amount of printing that takes place in your office:
· Send Documents Digitally – Email is a tool that is utilized in many ways within an office setting. By digitally distributing documents to clients and employees instead of on printed materials, you can save a lot of time and money.
· Don’t Print Email – It can be tempting to print materials delivered via email, and in some cases it is unavoidable. The important factor here is to determine what is necessary to print and what isn’t. This will eliminate a large amount of unnecessary printing within your organization.
Metrofuser Issues Hot Swap/Removal Fuser Warning
In an effort to reduce preventable failures and warranties, laser printer parts manufacturer Metrofuser (www.metrofuser.com) has announced a warning for business users of laser printers. Removing certain parts when the printer is turned on can harm the device irrevocably. The company’s research reveals as much as 10% of failures can be traced back to improper handling of these devices.
Metrofuser has issued the warning for all makes and models of Laser Printers and MFPs. A Company spokesperson said this is not an engineering or design problem but more of a failure to follow best practices. A significant portion of the failures are occurring when end users are clearing paper jams and/or investigating service errors while the device is turned on.
This problem is so widespread it ranges from devices with older hot roller technology all the way up to the latest instant-on technology. Fault shows up as error codes referencing damage to the fuser, power supply or other electrical components.
Is Color Printing Right for You?
Businesses are finding many new solutions for cost effective color printing. Color printing brings with it a higher quality
to your printed materials. Over the years, color printing has come a long way since it was first introduced. It used to be an expensive alternative that did not bring with it the increase in quality that is found in printers today. Color printing used to feel a bit gimmicky when compared to the high quality prints that are available today.
You may be asking yourself, “Is Color Printing Right for my Company?” The answer is Yes. This may be a different answer than you may have come up with even five years ago. The cost of color printing has come down extensively while the quality of printing has increased. As technology advances, more businesses are making the switch to a color printing solution.
Recent studies have shown that materials printed in color are in some cases up to 60% more likely to retain the information or take action based on the material. This is huge when you are asking your customers to specifically do something, whether it is pay a bill, remember a piece of information, or visit your social media site, etc. There rarely is a switch as simple as the change from black & white to color that brings with it such an increase.
Becoming a Greener Company through Printing
The place we live is in danger. You wouldn’t let your home fall into complete disarray, so why do we treat the planet as we do? If we all made small changes to our business and personal lives, we could prevent some of the inevitable disasters in the future from ever happening. We can’t wait for everyone else to change before making the switch ourselves. By setting an example in your business, you are helping to set in motion a much-needed change in the way we all live our lives. 
What does it mean to make the switch to eco friendly printing? Many companies believe this to be an expensive, drawn out process that involves too many factors to be worthwhile. However, this is not the case. Eco friendly printing will actually save your company money while helping to save the planet. It is important to be educated on how you can become a part of the solution. Especially if your company is losing money by not helping the good fight.
Another term for eco friendly printing is smart printing. Your company can save on paper, ink, toner, and maintenance. Just remember this simple mantra: reduce, reuse, recycle, and renew. You can even invest in eco friendly printers that will help you save more money in the long run.
The fist step is education. Many of us print documents without thinking of how necessary it really is. You would be surprised by how much you save just by making sure we only print what we need. Proofreading documents before printing will also help to cut down on print expenditures. Duplex printing is another method to implement in your company; by printing on both sides you can cut up to 50% of your companies print output.
Great Big Pictures Becomes 28th SGP Certified Printer
Seattle, WA -- February 10, 2011 -- Sustainable Green Printing Partnership (SGP), an independent, non-profit organization for sustainability certification in the graphic communications industry, today announces that Great Big Pictures Inc. of Madison, WI, is the 28th organization to complete the necessary requirements to become an SGP Certified Facility. Great Big Pictures is an in-store graphics supplier to many of the nation's top retailers. By reducing energy use, identifying production efficiencies, and switching to recyclable materials, GBP's sustainable business practices have proven to improve its bottom line. GBP--and its clients--recognize SGP as the gold standard for print vendors. The company chose to become SGP Certified as a means to formalize and provide structure to its sustainability efforts. As an SGP Certified printer, GBP will continually improve its operations, as well as track and report sustainability efforts with great detail.
"In a progressive city like Madison, an environmental ethic is second nature. Becoming SGP Certified helps us to identify and implement sustainability improvements in our operations, which fosters both employee involvement and pride," affirms Carolann Puster, Sustainability Coordinator at Great Big Pictures Inc. "Going green helps us to conserve resources while improving our bottom line. We are successful because we pay our savings forward to clients and employees alike."
Green Printing Boosts More Than Just Profits
There is no doubt that most businesses are concerned about the state of the environment. Our resources are severely limited and we need to ensure we are taking steps to ensure the earth flourishes for generations to come.
Green printing can actually help minimize your costs within your print environment. By creating a green printing strategy you will save money on paper and ink use and reduce your energy usage. However, many businesses don’t realize that a green printing strategy can also help entice prospective clients.
“The Best Office Printers for 2011”
October 25, 2010- Roselle, New Jersey- Business printer solution provider Metrofuser (www.metrofuser.com) announced the release of the research publication “Top Office Printers for 2011,” an in-depth study which rates printer devices overall in terms of sustainability, functionality, efficiency and cost-effectiveness.
Metrofuser’s findings show that the most cost-effective printers right now are not new printers. In fact The Best Office Printers for 2011 were built between 2001 and 2009. Laser printer and MFPs evolved very quickly in the late eighties and nineties. Since then, however, the acceleration of that technological development has slowed down, creating a marketplace opportunity for the consumer – these older models offer a huge range of features, workhorse performance and deliver flawless prints. The report represents the best-in-breed for businesses with varying printing needs.
The Selection Process
Derived from historical service data and research from commonly failed parts this list is a comprehensive yet concise look at the print devices that will help maximize businesses print budgets. The printers selected were chosen for their noteworthy;
- Service Reliability
- Access to/and Quality of Aftermarket Toner
- Aftermarket Toner Market Penetration
- Page Yield
- Functionality
- Number of Users
- Duty Cycle
- Page per Minute
- Street Price
A Look at Volume and Cost per Print Trends
By George Mikolay, Senior Product Editor, A3/Copier MFPs, September 1, 2010
When one of our subscribers asked us about how cost per page has changed over the last five years, we decided to do a little digging of our own regarding trends not only in per-page costs, but monthly volumes as well. Here’s what we found out.
“Since the recession began, the industry has seen declining volumes in each segment of product over the last few years,” said Thomas Walter, director of aftermarket sales for Toshiba’s Marketing and Operations. Indeed, he observed, it seems the historic volume pattern of a successor model always printing a little more than its predecessor model has now been completely inverted.
According to Larry Hunt of Larry Hunt Publications, which conducts a wide range of user surveys on document imaging issues, volume on monochrome models in the 85- to 125-ppm speed range is currently about 168,000 impressions a month, down from an average of 250,000 impressions four to five years ago. While the average monthly volume produced on color models in the 30- to 70-ppm speed range experienced significant growth, now averaging about 38,000 impressions, compared with about 8,000 impressions six to seven years ago, this volume has flattened out in the last year or two. An overall decline in usage and total volume per month since the recession began was confirmed by a number of the independent dealers we spoke with as well.
So what’s to blame for the volume decline? One of the key contributors to the decline is the unemployment rate, said Toshiba’s Walter. As employment grows, volumes will too. But with current unemployment levels hovering around 10 percent, and flat hiring projected for the undetermined future, copier vendors and dealers shouldn’t be holding their breath. Adding to the concerns is that the recession hit right when people began migrating to color. Companies are turning color off; people are printing less in general. So it’s not realistic to expect volumes to return to their pre-recession 2007 levels. “We’re not going to sit back and hope volumes come back to 2007 levels,” said Walter. “But if we get 90 percent of 2007 volumes back, we’d consider that a success.”
A3 Versus A4: New Advanced Search Capabilities Added to bliQ
By George Mikolay, Senior Product Editor, A3/Copier MFPs, August 31, 2010
When you hear about A3 (11" x 17") versus A4 (8.5" x 11"/8.5" x 14") and how the lines are continuing to blur between the products, it’s not exactly groundbreaking news. We’ve been talking about this topic for years. A3 (copier) vendors, who were the first to launch devices with multifunction capabilities including printing, scanning and faxing, first really took notice of A4 (printer) vendors offering multifunctional devices in 2004 with HP’s launch of the LaserJet 4345 MFP. Touted by HP as a “game-changing” product that would “disrupt” the traditional copier-centric multifunctional product market, the device featured a suggested retail price (SRP) that at the time was 72 percent below the average of copier-based multifunction device competitors. Device capabilities were limited, however. In addition to only accommodating paper sizes up to 8.5" x 14", maximum paper capacity was 50 percent below the average of A3-based competitors, and only basic finishing capabilities were offered. The LaserJet 4345’s control panel was also unlike any found on competitive A3 devices, making the transition from traditional A3 devices more confusing for end users.
In the years since then, A4 and A3 models have become much more alike. In fact, today we challenge anyone to look at the control panel of any number of MFPs, and without knowing anything else about them, tell us which control panel belongs to the A4 device and which to the A3 device.
· Customizable touch-sensitive LCD display, in color
· Easy-to-navigate menu system
· Copier-like naming conventions on A4 control panels, such as duplexing

