Blue is associated with trustworthiness and is effectively used by many service industry companies. Particularly, a large amount of insurance companies rely on blue to back their message of security and safety.
Red is attention grabbing, powerful and evokes emotion. It also stands out from other colors and can help your brand get seen through the myriad of other companies out there.
Green is associated with money and wealth but can also have a calming effect. Think of all the brands positioned as natural and environmentally friendly that use the color green.
When we read a document there are many factors that go into determining whether or not we accept it as a quality document. Quality can refer to a number of different facets of the document, including the quality of the content, and even the quality of the print. One of the most important factors in determining quality is whether or not the document is printed in color. While you can have high quality black and white documents, color adds a level of quality that goes beyond just the aesthetics of the document.
The best thing about color printing is that it does not cost an arm and a leg like it used to. High quality color printing solutions are now more affordable than ever. Some of the best reasons to switch to color printing include:
· Improved Definition and Detail: Bring out the best of your documents with full color printing! Color printing brings increased detail to each of your documents, adding an unprecedented level of quality!
Office printing is an ever changing landscape. Traditionally, offices tend to have a high volume of print output that could be avoided. Now that businesses are finding ways to get more out of printing less, color printing is becoming a popular option. Color printing used to be an expensive alternative to black and white that didn’t offer the same quality.
Now, high quality color printing is available for a more affordable cost than ever. Color printing is not what it used to be. It is now possible to print in high quality color for an affordable cost. Color printing brings many benefits to the table, increasing the overall quality of your printed materials.
Benefits of color printing include:
· Affordable, high quality printing with vibrant colors
· Newfound versatility with your printed documents and marketing materials
· Attention grabbing detail
When you are printing materials, the use of color is very important. Once you make the decision to switch to color, you must decide which colors to use. This decision is important, as the colors you use will influence those reading your materials.
Color can accomplish a number of different goals, as each color can evoke within the reader different emotions. Blue brings about feelings of tranquility, while red can induce a feeling of anger, or passion. You must decide what the purpose of your printed materials are, and then decide on how to best utilize color. If you are creating a marketing piece that has a specific call to action, you may decide to use green as your main color. On the other hand, if you are creating a flyer to raise awareness for a cause, you may choose to use blue, or purple.
Color choice can be difficult, but it doesn’t have to be. There are plenty of resources available that will help you to decide which color to use for a specific cause. There have been many studies done on the various effects of color use and how an individual responds to a given color. By combining color with your printed materials, you are more likely to incite an action within the reader. When compared to black & white printing, color has been found to be much more effective.
Marketing has always been the cornerstone for any business. It enables the company to generate new business and stay significant in their industry. Marketing has always changed over time, but as technology expands, so too does the marketing world. Companies must now market their products and ideas in an electronic world. While these marketing avenues should never be ignored, it is also important not to ignore the bread and butter of marketing…printed materials.
Print materials functions as a physical memory for the consumer. People still have business cards because they work. It is the greatest way to ensure that someone remembers you. The card can be touched. It can be carried around. It doesn’t have to be loaded on a computer and you don’t have to enter a password to see it.
The world is in color, isn’t it time your business is too? Using color will help you connect with your customers and help you communicate better internally.
Sending out invoices and collecting money can be a very frustrating, costly, and time consuming activity. Color invoices get noticed quicker and get paid quicker. Using color in your marketing materials will command prospective clients’ attention and will help grab their attention, giving you the edge over your competitors.
By Marlene Orr, Senior Printer Analyst, November 23, 2010
Color MFPs are gaining more acceptance in general office environments, thanks in part to a wider range of choices, better color (i.e., cost) controls and lower cost of ownership. But, with more choice, comes more confusion: finding the ideal product can get complicated by the vast array of available features, indecipherable specs and, of course, the age-old A3 versus A4 (or “copier-centric versus printer-centric,” if you prefer) debate. While no one product is right for everyone, color MFPs in the 40- to 50-ppm range have a lot to offer. In this ongoing series of articles, BLI can help sort through the clutter.
40- to 50-PPM Color MFPs: What’s the Difference?
Ranging in speed from 40- to 50-ppm, the Sharp MX-C402SC, Lexmark X792de and Xerox WorkCentre 7545, three MFPs undergoing testing in BLI’s lab, offer the same core functionality (print, copy and scan) and on the surface seem very much the same with only a few differences. All three models offer color controls/calibration, a touch-screen interface and a choice of finishing options. The most obvious differences are in output size (the Sharp and Lexmark models support only up to legal-size output, while the Xerox device supports up to ledger-size output, which, of course, carries a price), and rated speed. The Xerox model is also the only one of the group to offer an optional saddle-stitch booklet maker.
· Do we have too many employees?
· Are we spending too much on travel?
· Do we use too many office supplies?
· Can we outsource any of our tasks?
However, most people fail to consider one question: are we using color effectively? Many businesses feel that color printing would be an added expense rather than a tactic that helps cut costs. Luckily, with proper use, color can do just that.
Color improves communication. By using color, you will be able to communicate more effectively with your customers and your employees. It can increase sales and reduce stagnation.
Color printing has come a long way in the last decade. Instead of being expensive and avoided at all costs, color printing has become a staple in most offices. It is a way to garner attention and increase comprehension.
Despite its overwhelming presence, it is still important to be aware of how and when color printing should be used. The next time you want to print in color, consider the 3 Cs:
· Capture Attention: does the color you used help call attention to the important parts of your document? Will it help increase readership? Be sure to use color to highlight the main message of your document.
With today’s color multifunction systems, creating in-house marketing materials is not only easy, but it is also a great cost-cutting tactic. By adding color to your marketing materials, you can boost marketing efforts without tightening your budget.
When you use a print shop, you are usually required to run high volumes of marketing materials. This means you use valuable office space to store extra runs of flyers and brochures. By utilizing your multifunction systems, you will have the ability to print on demand for the exact volume necessary.
Bulk marketing materials also have to be quite generic to ensure maximum use opportunity. In-house marketing materials can be customized with specific information relevant to the recipient.