ROCHESTER, N.Y. – Color is surprisingly absent in classroom handouts, according to a survey commissioned by Xerox (NYSE: XRX) of students in grades 3-12. In fact, seven in ten noted that very few or none of their handouts have pictures (72 percent) or charts or graphs (69 percent) in color.
Color has been shown to have an impact on comprehension, and students agree. A majority who receive copies at school believe that words or pictures in color would help make schoolwork more interesting (77 percent agree, including 26 percent who strongly agree) and homework more fun to do (70 percent agree, including 25 percent who strongly agree).
The surveyed students indicated that color materials are particularly effective for more complex subjects, with 58 percent saying they would learn more in science if materials were in color.
“With shrinking budgets, color printing does not have to be cost prohibitive. There are affordable options like the new ColorQube® 8900 Color Multifunction Printer, which creates documents inexpensively on a wide range of media, including recycled paper,” said Leah Quesada, vice president, Marketing, Enterprise Business Group, Xerox. “With the right tools in place, color can be maximized in the classroom to the benefit of the students.”
To help school administrators affordably manage their print costs, Xerox offers the Hybrid Color Pricing Plan, which automatically analyzes the amount of color used in a document and charges accordingly. Access to color printing devices can also be controlled via a PIN or school ID badge.
For more information on how Xerox can help K-12 schools, visit http://www.xerox.com/k12edu.
This survey was conducted online within the United States by Harris Interactive on behalf of Xerox from Nov. 16-28, 2011 among 1,002 students in grades 3-12. Figures for age, sex, race/ethnicity, parental education, urbanicity and region were weighted where necessary to bring the overall sample into line with their actual proportions in the population of U.S. 8-18 year olds. Because the sample is based on those who agreed to be invited to participate in the Harris Interactive online research panel, no estimates of theoretical sampling error can be calculated.
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