We have all read of companies reinventing themselves. Frequently, the company had a poor strategic p an or simply did not execute well. It is unfortunate hut you do not have to look any further than the large American auto manufactures for a recent example. Some companies have the foresight to change while they are still on top; think of Bill Gates' 1995 manifesto to the employees of Microsoft to redirect their efforts to the internet after a relatively small company, Netscape, jumped to an early lead in what was considered the future of personal computing.

Page After Page is a company that has continually reinvented itself. As a successful and profitable printer cartridge re-charger serving businesses in the greater Boston market, Page After Page has differentiated themselves by providing their large customer base with desktop delivery. This transition to a higher level of service positioned Page After Page favorably when big box retailers started to fill their shelves with compatible cartridges.