Company Profile
Worldwide marketing communications network DRAFTFCB spans 110 countries, with more than 9,000 employees worldwide. In today’s dynamic, consumerdriven marketing environment, DRAFTFCB creates and strengthens the brands for such exacting clients as Diet Coke, HP, the IRS, Kraft, and Gevalia as well as pharmaceutical giants Merck and GlaxoSmithKline.

Challenge
Clients increasingly look to DRAFTFCB to deliver more personalized, creative and accountable communications programs, with best-in-class capabilities across the marketing spectrum. Deploying state of the art technology helps DRAFTFCB maintain its competitive edge and readily satisfy current client demands whilst attracting new clients with its breadth of capabilities.

Solution
EFI technology innovation is integral to DRAFTFCB’s success, specifically in terms of color management. Good color management is an imperative for any advertising agency, and EFI solutions enable DRAFTFCB to bring it to a higher level. DRAFTFCB deploys eight EFI Fiery®-driven Xerox digital color printers as well as two installations of EFI Colorproof™ XF to drive HP 5500 printers, three of which are 42 inches wide and two are 60 inches wide.