The Background

Midwest Transit Equipment, Inc. is the largest new and used bus dealer in the United States. At Midwest Transit they pride themselves on being innovative with marketing and sales efforts. Part of Midwest Transit's marketing plan includes an active direct mail program targeted at key potential customers. The marketing has been effective in driving new business, but there were also growing supply bills for their HP color printer. Midwest Transit experimented with outsourcing print jobs but was not able to get the price and quick turnaround time they wanted. They needed a way to handle in-house color printing that was able to combine low cost with quality output and reliability.

The Solution

Midwest Transit decided on a Canon Color imageRUNNER 3200 from Martin Whalen to produce all their color prints. The imageRUNNER with a saddle-stitch finisher allows mail pieces to be printed and folded at a pace that keeps up with the high-speed marketing department.