In the current economic environment, it is very difficult to grow your business. When looking to expand your services, the best place to start is with your current customer base. There are many cost-effective options to illustrate your new services and products that use resources that are already located in your office.

Newsletters: A monthly or quarterly newsletter maintains consistent communication with your clients. You can include informational articles, new services or special promotions. Easy print templates from Microsoft Word make it easy to create newsletters that you can either print or email.

Invoice Inserts: When sending invoices, you are already paying for postage, so why not create an insert to inform current clients of new products or promotions? They can be small and cheap, but will still make a lasting impression on your clients.

Service Leave Behinds: When meeting with a new client, or performing service with a current client it is beneficial to leave them with something. This can be anything from a referral card to a coupon for a new product or service. Another option is a customer satisfaction survey. By leaving something behind, your impression will last far after you have left.

With a multi-function system, you have many options when it comes to making in-house marketing materials. You will save money on professional printing costs and increase your sales numbers.