Samsung's Enhanced Printing Channel Program Offers Robust Benefits to Commercial Printing Partners

IRVINE, Calif., March 7, 2008 - Samsung Electronics America, Inc., a subsidiary of Samsung Electronics Corporation, the world's second largest manufacturer of laser printer engines, today introduced new components of their PrintCentives channel program at CMP XChange Solution Providers event in Los Angeles. The program is designed to help authorized partners grow revenue, with customized offerings to meet specific business needs and increase profitability through access to Samsung's programs and family of printing systems and solutions.Samsung's enhanced PrintCentives channel program incorporates five components: Awareness, Growth, Profitability, Loyalty and Activation. Qualified partners will receive access to additional compensation through incentives, marketing funds, and access to Samsung's customizable solution tools. The new program enables channel partners to better address customer needs with tailored solutions to solve unique business challenges.



"Samsung continues to show commitment to our various partnerships by evolving our channel program which provides tools that adapt to their business models," said Jay Shears, director of office automation, Samsung Electronics America, Inc. "We have listened to our channel partners and with our newly enhanced PrintCentives program; our partners are given additional incentives, support, to activate their Samsung printing opportunity and grow their profitability with Samsung printing systems.


Samsung does not sell direct, so we depend on our partners to realize success. These latest PrintCentive enhancements have the flexibility to align programs with our partners' goals, so that they can meet their goals with Samsung printing products."



Samsung will continue to improve and better equip channel partners with the training, solutions and platforms they need to increase profitability and deliver the best experience with Samsung products. For additional information on Samsung products and programs, visit www.samsung.com.



About Samsung Electronics America Printers, Information Technology Division



Samsung's Information Technology Division (ITD) markets a complete line of award-winning color and monochrome laser printers and is part of Samsung Electronics Corporation, the #2 manufacturer of printers in the world. Samsung's ownership of its printer manufacturing, development process, and research and design gives the company a significant competitive advantage. Through its printer customer solutions group, Samsung is equipped to deliver superior, differentiated printing technology solutions. Samsung ITD is a definitive leader in the emerging color laser marketplace and poised to capture an increased percentage of the color laser printer market share by 2010. For additional information on Samsung's printers, visit www.samsung.com or call 1-800-SAMSUNG.



About Samsung Electronics



Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.