NewsByte – June 7, 2012—Lexmark International, Inc. (NYSE: LXK) announces the Lexmark ID app, allowing customers to verify Lexmark branded inkjet cartridges on the spot using only their smartphone or tablet.
Why confirm a cartridge is a Lexmark original? Counterfeiters sometimes illegally reuse and refill Lexmark cartridges and package and sell them as original Lexmark goods. The origin and quality of these cartridges are unknown to the customer, and they can sometimes leak, run out after a few pages, not work at all or even damage a printer.
Lexmark is focused on ensuring customers have an optimal experience and want to ensure that customers are clear that when they buy Lexmark cartridges, they have received genuine goods.
For a quick demonstration of this new solution, click here.