Digital Printing Insider Graphic Arts

Welcome to Océ… Welcome to WOW!

WOW at Work delivers personalized marketing messages across all media channels. Today, the reality of delivering effective marketing communications combines the deployment of personalized, trackable, print- ased materials such as direct mail and newsletters as well as strategically selected web-based media. Transitioning into a marketing service provider with cross-media expertise is essential in the print industry as demonstrated by the successes of those who are leading the way. 

From Web-to-Print to Marketing Supply Chain Optimization

Marketers are spending billions of dollars producing, warehousing, and shipping marketing literature, packaging, documentation, point-of-sale displays, premiums, giveaways, signage, and handouts for all channels of market contact and engagement. The level at which this portion of marketing operations is managed and controlled can materially impact go-to-market effectiveness, as well as the optimal use of marketing dollars in creating business value and a competitive advantage.

While investments in traditional marketing channels have been decreasing over the past few years, marketing consumables still account for a significant portion of the marketing mix.

View the webinar to learn more about:

  • How print service providers are transforming their value proposition from web-to-print into optimizing the marketing supply chain
  • The infrastructure service providers have developed to participate in marketing supply chain management
  • Return on investment for both their businesses and their customers
  • Recommendations for peers in the industry

 Download Full Whitepaper: Digital Printing Insider Graphic Arts

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