Austin Graphics: Revolutionizing Display Graphics

CHALLENGE:

Austin Graphics faced increased demand for rigid display graphics, but its existing production process, which included printing on flexible substrates that had to be mounted and laminated, was creating production bottlenecks, high production costs and extended turnaround times. They required a superwide format printer that could print directly on rigid substrates in order to leverage market demand into continued business growth.

Growth Brings Challenges

“One area we have excelled in is the production of vehicle wraps,” said Pesnell. “In fact, we have about 95% market share in the region. This area of business is growing as more companies use vehicles as an effective means to promote themselves.” Austin Graphics also produces signage for a wide range of businesses and trade show exhibits.

“The move into superwide format was the best thing we could have done for the business,” adds Pesnell. As business grew, so did the demand for rigid displays. Pesnell explains, “We were able to produce terrific rigid displays, but it was a time consuming and costly process, especially with the cost increases we have seen in mounting adhesives and laminates. Not only that, it was a five-step process for us to create a rigid display – printing, mounting, laminating, die cutting and finishing. We needed to find a more efficient way to handle this business.”

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