Print Marketing is Still Effective
Marketing has always been the cornerstone for any business. It enables the company to generate new business and stay significant in their industry. Marketing has always changed over time, but as technology expands, so too does the marketing world. Companies must now market their products and ideas in an electronic world. While these marketing avenues should never be ignored, it is also important not to ignore the bread and butter of marketing…printed materials. 
Print materials functions as a physical memory for the consumer. People still have business cards because they work. It is the greatest way to ensure that someone remembers you. The card can be touched. It can be carried around. It doesn’t have to be loaded on a computer and you don’t have to enter a password to see it.
Print Marketing is Still Effective
Marketing has always been the cornerstone for any business. It enables the company to generate new business and stay significant in their industry. Marketing has always changed over time, but as technology expands, so too does the marketing world. Companies must now market their products and ideas in an electronic world. While these marketing avenues should never be ignored, it is also important not to ignore the bread and butter of marketing…printed materials. 
Print materials functions as a physical memory for the consumer. People still have business cards because they work. It is the greatest way to ensure that someone remembers you. The card can be touched. It can be carried around. It doesn’t have to be loaded on a computer and you don’t have to enter a password to see it.
Canon and Océ Present Managed Print Services at CeBIT
Mülheim an der Ruhr, Germany - Under the slogan "Stronger together", Canon and Océ will have a joint presence in the Managed Print Services Park in Hall 3 at CeBIT in Hanover (March 1 through 5). By doing so, Canon and Océ are drawing attention to their strengths in office and printroom output management. In Hanover, they will be documenting their consulting experience and in particular targeting companies wanting to save time and money via managed contracts.
“MPS will be one of the biggest growth areas for Canon Germany over the next two years. We expect a large number of companies with a headcount of over 500 to opt for a MPS approach during this period. The European market currently has the potential to be worth around 15 billion euros, growing to an estimated 28 billion euros by 2013. Due to its expertise in MFP systems and software solutions, Canon is ideally positioned to offer consulting and services to large customers,” says Marcus Nickel, country manager for MPS at Canon Deutschland. Canon is using its appearance in the MPS Park to showcase its latest customer solutions and to gain new customers. “We are not exhibiting any hardware,” announces Nickel. “Instead the focus will be on our consulting competence.”
Mathieu Peeters, Marketing Manager Document Printing at Océ Deutschland GmbH: “It all starts with customer requirements. From assessing the existing situation to consolidating multi-vendor fleets, document solutions, process optimization or automating document-intensive workflows, Canon and Océ have a portfolio of effective MPS service modules. Océ’s roots are in the printroom and enterprise segment. In conjunction with Canon, we are able to meet customer requirement. And Océ brings the benefit of more than ten years of customer-driven experience with a solution delivery process that is specifically defined for our industry.”
Epson to Construct New Plant in the Philippines
TOKYO, Japan, March 3, 2011 – Seiko Epson Corporation ("Epson", TSE: 6724) today declared its commitment to the Philippines by announcing it would build a new projector and inkjet printer manufacturing plant in the country. Epson will construct the new plant next to an existing inkjet printer facility at Epson Precision (Philippines) Inc., located in Lipa City. Full-scale production at the new plant is scheduled to begin in October 2011.
Both projectors and inkjet printers are core, high-potential markets for Epson. The projector market in particular has been growing as a result of increased applications in enterprise and education, and expanding demand in emerging economies. Taking advantage of the key high-temperature polysilicon TFT LCD panels that it manufactures in-house, Epson is keen to boost projector sales by strengthening its lineup of models for use in educational institutions and offices worldwide, and of high-brightness units in the 5,000-lumen and above class. Epson is also expecting to see growth in inkjet printers for enterprise applications and emerging economies.
Against this background, Epson has decided to increase its manufacturing capacity by constructing the new plant in the Philippines. Building on the existing facilities and infrastructure at Epson Precision (Philippines), the plant will be supported by the technical expertise of the superb local workforce.
Business Ink Adds Canon imagePRESS C7000VP Digital Color System to Pursue New Color Opportunities in Compliance Output
TRUMBULL, CT, March 3, 2011 – Océ, an international leader in digital document management and delivery, today announced that Austin-based Business Ink has added a Canon imagePRESS C7000VP color system, the first such installation in an existing Océ account in the western United States.
As a business process “plug in,” Business Ink focuses on compliance document production for target markets that include healthcare verticals and over 2,000 state and local governments. With clients in over twenty-seven states, Business Ink has facilities to manage and distribute information virtually across the United States.
Using innovative technology, Business Ink manages sensitive, regulated and high-value data across a range of business segments. That data then becomes essential content distributed to clients via mail, email, online postings, digital media, and more. Business Ink has a unique services delivery model based on multi-channel information distribution for government and private sector customers.
HP Creates Hands-on Experience for Youth Athletes at ESPN Wide World of Sports Complex at Disney
LAKE BUENA VISTA, Fla., March 3, 2011, Expanding on its long-standing relationship with Walt Disney World Resort, HP today unveiled the HP Field House at the ESPN Wide World of Sports Complex, a project designed to deliver an immersive technology experience to the 2 million athletes, coaches and spectators that visit the complex each year.
The 165,000-square-foot complex – now branded the HP Field House – is a multipurpose facility that has been the cornerstone of ESPN Wide World of Sports Complex since it opened in 1997. The facility will now deliver an elevated experience for sports enthusiasts through a variety of HP enhancements inside the facility and beyond.
From the HP Photo Creation Center, to the touch-enabled desktops and digital signage that deliver interactive park experiences, to the HP TouchPads that will be used for on-field stat collection, the HP Field House enables athletes, coaches and fans to have a hands-on experience and completely customize their visit in ways that can only be done at the ESPN Wide World of Sports Complex.
Xerox to Manage Print Operations for Kelly Services
ROCHESTER, N.Y., March 3, 2011 – Xerox Corporation (NYSE: XRX) is deploying a managed print services (MPS) strategy across Kelly Services’ North American operations to reduce costs up to 10 percent by better managing documents throughout its branch network.
The five-year Enterprise Print Services PDF file (EPS) contract includes updating Kelly’s fleet of copiers, printers and fax machines with more efficient technology and reducing IT infrastructure costs through the consolidation of these devices – from 2,700 to less than 900. Using EPS to redirect print jobs to the most cost-effective machine, Kelly will also meet environmental sustainability goals by reducing paper use, power consumption and landfill waste by more than 50 percent.
“As we continue to look within the organization to streamline costs, this is another example of unlocking savings while creating the foundation for significant business process improvement,” said Michael Webster, executive vice president and general manager, Americas for Kelly Services. “Xerox allows us to provide quality customer service in a timely manner using current technology.”
IKON Office Solutions Receives Multiple Awards for Legal Document Management Services
West Caldwell, NJ, March 3, 2011 - Ricoh Americas Corporation, a leading provider of digital office equipment and advanced document management solutions, today announced that IKON Office Solutions, a Ricoh company, was voted the best document management service provider by the readers of three major law journals. IKON placed first in The New York Law Journal’s first annual rankings survey, first in The Connecticut Law Tribune’s sixth annual readers poll, and in California, first place in The Recorder’s fourth annual The Best issue. IKON was also voted one of the top office equipment suppliers by readers of the Legal Intelligencer in Philadelphia.
“We are delighted to receive these awards from the readership of such prestigious publications. They are a testament to our ability to provide law firms and legal departments with the right solutions to solve their document challenges,” said Mark Davey, Vice President, Legal Enterprise Solutions for IKON. “We are proud to provide document management services to a very large number of legal organizations, including 90 percent of the Am Law 200 law firms and many of the Fortune 1000 Corporate Counsel.”
Canon U.S.A. Will Be Official Sponsor Of Copa America Argentina 2011
LAKE SUCCESS, N.Y., March 3, 2011 – Canon U.S.A., Inc., a leader in digital imaging, today announced the Company is proud to be a global sponsor of the upcoming Copa America Argentina 2011. This marks the first time that Canon will be an official sponsor for Latin America's most prestigious soccer tournament. Organized by CONMEBOL1, this year's tournament, taking place from July 1 - 24, 2011 at eight stadiums throughout Argentina, will be the 43rd edition of Copa America, the main international soccer tournament for national teams in South America.
Under the terms of the sponsorship agreement, Canon U.S.A. will be the official camera, lens, binocular, video camera, broadcast lens, printer, calculator, digital radiography system and office equipment for the tournament. This represents a major initiative into the South American marketplace as Canon aims to expand the Company's presence in these rapidly growing markets. Also included in the sponsorship agreement, Canon will feature two on-field advertisement boards per match, a logo on all press conference backdrops and brand exposure in all official promotional materials and souvenir programs, among other items.
Epson Awarded Silver Class in "Sustainability Yearbook 2011"
TOKYO, Japan, March 2, 2011 – Seiko Epson Corporation ("Epson", TSE: 6724) has been named a Sustainability Leader and awarded Silver Class status in the SAM "Sustainability Yearbook 2011", published on February 28.
The annual Sustainability Yearbook is published by the world-renowned SRI (Social Responsibility Investment) research company, the SAM Group. Each year, 2,500 companies, as reflected in the Dow Jones Global Total Stock Market Index, are assessed for sustainable growth potential against more than 100 general and industry-specific criteria, covering economic, social, and environmental performance.
Of the 2,500 participating companies, only the top-scoring 15% in each of the 58 sectors were eligible for inclusion in The Sustainability Yearbook 2011. Of these, 103 companies were awarded gold class, 92 silver class, and 77 bronze class.
Fuji Xerox's Belt-Roll High-Speed Fusing Technology Receives Technology Prize and Research Presentation Prize From the Japanese Society of Printing Science and Technology
TOKYO, March 2, 2011 - Fuji Xerox Co., Ltd. has received the 2011 Technology Prize and the Research Presentation Prize from the Japanese Society of Printing Science and Technology for its Belt-Roll High-Speed Fusing Technology, which is implemented in the Color 1000 Press and Color 800 Press color on-demand publishing systems.
The Japanese Society of Printing Science and Technology annually awards excellent research results and technologies that have made a significant contribution to the development of the printing industry or to the application of printing technology to other industries. Fuji Xerox's Belt-Roll High-Speed Fusing Technology won these prizes in recognition of its significant contribution to the advancement of printing technology.
Belt-Roll High-Speed Fusing Technology
Use of digital printing leveraging xerography technology has been expanding in the printing industry, due to the rising demand for variable printing in small lots and for quick turnaround. Suppliers need to meet such demands also with high-speed and high-quality printing on various types and weights of paper. The performance of a fuser, however, has been one of the restrictions to achieve both high productivity and adaptability to a wide range of paper at the same time.
NEC to Integrate Niteo Partners, a Leader in Business Intelligence, Analytics and Performance Management Systems
Irving, TX and Princeton, NJ, March 2, 2011 - NEC Corporation of America (NEC), a leading provider and integrator of advanced network, communication and IT solutions, today announced the merger of its subsidiary Niteo Partners, a leading consulting and systems integration firm, into NEC, effective April 1, 2011.
Niteo delivers advanced business intelligence, analytics and performance management systems to Global 2000 and mid-market companies. The integration of Niteo Partners will broaden NEC's considerable vertical expertise in IT and network communications solutions to create enhanced choice and value to NEC and Niteo customers.
The New Fujitsu ScanSnap N1800 Network Scanner - Scan-to-Process and Scan-to-Cloud for every employee
Hannover, 1. March 2011 — The compact ScanSnap N1800 can bolster office communication routines in any type or size of business. Document capture processes are individually configurable and can subsequently be configured as "job buttons". Thus, users see just the functions they need on the intuitive touch screen. That saves time and reduces errors. The programmable job buttons transmit the captured information directly to the desired business process or department.
The N1800 is capable of operating completely on its own, thanks to its integrated user administration and intelligent connection to e-mail, the Web or cloud storage. Potential users of this scenario could be workgroups or small businesses. Administrators can assign tailored job routines either locally or by means of a central administration console to manage all the settings, reports, and functions for up to 1,000 devices remotely. Finally, they can integrate the N1800 into the company’s centralized network administration and ActiveDirectory structure.
"Network scanners at the department level are a big trend right now because more and more businesses want to integrate their paper-based information into electronic business processes. What’s more, they want to do it as efficiently as possible, with a minimum of training. Whenever multiple users want to capture documents on a regular basis, an easy-to-use network scanner is the way to go. Besides, it generally pays for itself quickly. The new ScanSnap N1800 represents a compact, but nevertheless very versatile solution that is precisely developed for this growing market”, explains Klaus Schulz, Manager Product Marketing EMEA, PFU Imaging Solutions.
KODAK i5000 Series Scanners Target Accuracy and Automation to Help Drive Down Costs of Document-Based Business Processes
Rochester, NY, March 1 -- The KODAK i5000 Series Scanners will help enterprise and service bureau organizations increase their production level capture performance through optimized accuracy and automated functionality—resulting in an impressive total cost of ownership. Designed for the most diverse job streams within high-volume document environments, these new scanners provide more usable information in black and white, color or dual stream at rated speeds to digital mail rooms and document processing operations found within financial, insurance, legal and government organizations.
“The broad advantages of the i5000 Series Scanners directly support strategic business priorities. Each feature of the i5000 Series Scanners address specific needs as a result of customer research—to provide information capture up to 33 percent more accurate at up to $100,000 less to own over the course of five years than select competitive offerings—enabling users to process more data per dollar, more accurately, while helping drive their costs down,” said Budd Webster, Business Director, Scanners, Document Imaging, Kodak’s Business Solutions and Services Group.
The i5000 Series Scanners support key customer priorities to feed more accurate information and images into a business process for action or archiving at rated speeds. Greater automation is provided through programmable function keys for job customization, requiring less operator interaction with the host. The i5000 Series Scanners have advanced capabilities in equipment intelligence, including memory optimization for increased processing power and better optical resolution capture without sub-sampling or simple interpolation of dpi to better enable Intelligent Document Recognition (IDR) and improved data extraction. Overall, the scanners’ image processing and paper handling improvements, including streak filtering and controlled stacking, greatly reduce re-scans and sorting to provide enhanced productivity.
PrintFleet welcomes LMI Solutions to their Platinum Partner Program
March 1, 2011, Ontario, Canada. — PrintFleet Inc, a global leader in managed print software announced today that it has further strengthened its partnership with LMI Solutions, a pioneer manufacturer and recognized leader in aftermarket consumables and Managed Print Services.
PrintFleet has been selected as the exclusive software platform to power LMI Solutions’ Page Trac; an award winning, turnkey MPS solution. This agreement formalizes a longstanding partnership and enables LMI to achieve PrintFleet’s prestigious Platinum Partner status.
Chris McFarlane, President & COO of PrintFleet said that “we are very pleased to enter into this partnership. LMI’s leadership position, superior infrastructure support and their end to end MPS solution offering allows PrintFleet to forge an even stronger place in the MPS market while helping to further differentiate LMI’s MPS offering for Page Trac dealers.”
Photizo Group Announces Partnership with Everything Channel for Print & Imaging Summit
MIDWAY, KY and FRAMINGHAM, MA, March 1, 2011 – Photizo Group announced today that the Everything Channel, a UBM company, has selected Photizo as the strategic event partner for the upcoming Print & Imaging Summit, “Transforming the Print & Imaging Marketplace: How Innovators are Embracing a New Era of Disruptive Technologies and Services.” The summit takes place May 3 - 4, 2011 at The Peabody Orlando, Orlando, FL. As the recognized leader in research and market intelligence for the managed print services (MPS) market, Photizo was a natural fit with the event, designed to engage leading technology vendors and customers in meaningful discussions about the future of "Office Printing and Managed Print Services."
This year’s Summit will highlight the key trends and innovations shaping the print and imaging marketplace, with a keen focus on the burgeoning MPS market. The new partnership will bring together Photizo’s leading edge MPS content with insights from other thought leaders to create a forum that is ideally suited to engage with relevant executives to explore the many facets of technology and services for 21st century print. Key themes of the event will focus on the transformation taking place in the MPS market and the growing, strategic importance of print and imaging to C-Level executives.
Efficiency made easy: Enfocus showcases full range of automation and preflighting tools at Publishing Expo 2011
March 1, 2011 – Ghent, Belgium – At the show Enfocus will demonstrate visitors how to easily automate workflows using Switch and how PitStop Connect streamlines communication between creative designers and printers. Enfocus is sharing booth A18 with its partner PDFworkflow.co.uk (a division of Pro2col). Publishing Expo 2011 takes place 1-2 March 2011 at Earls Court 2 in London, UK.
Publishing Expo is a must-attend event in the publishing calendar. And to keep pace with the fast-changing trends in the publishing world, this innovative show has been given a new look and setting. "We're very excited about the show’s new set-up," comments Maxim Heyndrickx, Sales Manager UK at Enfocus."Like the event, we too continually strive to improve our offering to customers and tailor our solutions to the needs of the market. The show is an excellent opportunity to showcase our broad portfolio."
This year, Enfocus will focus mainly on illustrating to publishers how they can achieve a high level of automation easily and efficiently using Switch. The company will also show printers how they can receive PDFs tailored to their needs using PitStop Connect.
Ricoh to Donate to Earthquake Relief Efforts in New Zealand
Ricoh Company, Ltd., Tokyo, together with Ricoh Asia Pacific Pte Ltd. and Ricoh New Zealand Ltd. will contribute 10 million yen toward the relief efforts.
Our thoughts go out to the people of Christchurch, New Zealand, whose lives have been so tragically affected by the earthquake of February 22. For over 50 years at Ricoh, New Zealand has occupied a special place in our hearts, exemplified by a long tradition of rugby-based exchanges.
Office Depot Partners with Xerox to Offer Managed Print Services to Customers Across Europe
VENLO, Netherlands -- Office Depot (NYSE:ODP), celebrating 25 years as a leading global provider of office supplies and services, today announced a partnership with Xerox Corporation (NYSE: XRX) to offer Managed Print Services to customers across Europe. Xerox Managed Print Services are currently available to Office Depot customers in Germany, with a European rollout scheduled to take place throughout the remainder of the year.
Office Depot’s new Managed Print Services offering, which leverages Xerox’s expertise in solution design and service delivery, will enable Office Depot to assess, optimize and manage customer printing needs, resulting in lower print, copy and IT support costs, reduced environmental impact, as well as increased office productivity.
“The proven leadership of Xerox in the Managed Print Services space provides Office Depot customers with access to outstanding print service capabilities, cross-Europe delivery opportunities, and leasing agreements for both Xerox and non Xerox hardware,” said Mike Elbers, Vice President of Marketing and Merchandising for Office Depot in Europe. “This exclusive partnership is the first European offering of its kind to bring a multi-brand solution in office supplies and print capabilities for our broad customer base.”
EFI and Ricoh Advance Office Productivity and Color Quality With New Aficio MP Multifunction Products
FOSTER CITY, Calif., March 1, 2011 (GLOBE NEWSWIRE) -- EFI™ (Nasdaq:EFII), a world leader in customer-focused digital printing innovation, today announced Fiery® color controllers are now available for the Ricoh Aficio MP series of multifunction products (MFPs). The versatile, color Ricoh MFPs combined with the latest Fiery technology provide higher user productivity and ease-of-use with more consistent color and the security features required for demanding office environments. The Fiery E-3200 and Fiery E-5200 controllers are available for the Ricoh Aficio MP C3001/C3501 and MP C4501/C5501 MFPs, respectively.
"The new Aficio MFP Series together with the industry-leading Fiery technology from EFI make it affordable for businesses to bring color into their workflow, enabling them to complete more jobs in-house while actually reducing paper usage and waste," said Shun Sato, senior vice president of marketing, Ricoh Americas Corporation. "Fiery controllers also provide exceptional color output and must-have security features."
Increased Productivity and Lower Costs
The Fiery controller's powerful yet simple user interface enables jobs to be set-up faster with fewer clicks. In addition, the Aficio MP MFPs support Fiery VUE, EFI's desktop printing application that makes publishing of professional-looking finished documents fast and simple for all office workers. Fiery VUE, available from EFI as a free download, allows users to interact with a document on-screen in 3D to sculpt and then preview exactly how the finished document will look when printed, thus lowering cost by saving time and reducing waste. With a single click, users can create eye-catching booklets, presentations and other documents in-house, reducing the need for and cost of outsourcing color print jobs.